Overview
BREATHE! Exp Publishing Group is a dynamic and innovative media company that produces unique, thought-provoking content across print, digital, and audio formats. We challenge negative assumptions, spark meaningful conversations, and develop comprehensive brand-related extensions. Beyond our diverse catalog of books, we create educational materials, entertainment products, experiential items, merchandise, programs, advertising, toys, and other strategic alliance opportunities. Our offerings cater to a broad audience, ranging from self-help and relationship guides to interactive children's books, all designed to provoke thought and foster meaningful engagement across media platforms.
Executive Team
Our leadership team is composed of seasoned professionals with extensive expertise in publishing, creative direction, strategy, and operations. In addition, we are powered by a dedicated team of Award Winning Authors, Business Growth Strategists and Brand and Product Development Specialists, who help shape our innovative approach to expanding content into new media formats and developing lucrative brand extensions.
- Shawn Andrews – Founder & CEO
- Stormie Andrews – Co-Founder & Chief Strategy Officer
- JF Antonio Rodriguez – Co-Founder & Chief Creative Officer
- Daniela Lugo – Chief Operating Officer
The Publishing Landscape
The publishing industry is evolving, with significant opportunities for companies that can adapt to emerging trends. With the rise of self-publishing, digital media, and targeted niche markets, BREATHE! Exp Publishing positions itself to capitalize on these shifts. Our approach combines traditional publishing values with modern strategies to engage diverse and underserved audiences, including interfaith communities, minority business families, and power couples.
Media Strategy
BREATHE! Exp Publishing operates as a full media ecosystem, not just a publishing house. We focus on creating multi-platform experiences that go beyond books:
- Digital & Audio Books: Expanding our reach into growing media formats.
- Interactive and Educational Materials: Products designed to foster learning and engagement.
- Entertainment Products: Extensions such as podcasts, videos, and immersive media experiences.
- Experiential Programs: Live events, virtual workshops, and educational experiences designed to bring our content to life.
- Merchandise & Strategic Alliances: Branded products, including toys, apparel, and other items tied to our content, alongside partnerships with brands for co-branded content and products.
- Advertising & Sponsorships: New revenue opportunities through collaborations and sponsorships with like-minded brands.
Business Model
We generate revenue through:
- Book Sales: Direct-to-consumer and through online retailers, physical bookstores, and events.
- Merchandise: Revenue from branded items such as apparel, toys, and exclusive content-related products.
- Strategic Partnerships: Co-branded opportunities and collaborations with influencers and brands.
- Live and Virtual Events: Revenue from ticket sales and sponsorship opportunities for events and workshops.
Competitive Advantage
While established players like Penguin, HarperCollins, and St. Martin's Press dominate the market, BREATHE! Exp Publishing differentiates itself through its focus on provocative, culturally relevant content and its strategic approach to brand development. We don’t just publish books—we create expansive brand ecosystems that engage audiences across multiple platforms.
Vision
Our vision is to become a leading media and publishing group, known for sparking meaningful conversations and providing culturally relevant content across a variety of formats. We aim to dominate niche markets while creating lasting cultural impact through a diversified content and media strategy.
Traction
Since launching, we’ve published impactful titles like "The 21 Laws to Keep Your Woman in Check" and "World’s Best Buyer Persona System" by Stormie Andrews, which have garnered attention and sparked wide-ranging conversations. Our upcoming projects, including the "21 Laws to…" series and children’s books like "Oh Athena" and "Avi the Ant," continue to expand our reach and influence.
Funding Request
We are seeking $200,000 in exchange for a 20% equity stake in BREATHE! Exp Publishing Group. This investment will enable us to:
- Expand our catalog and enter new markets.
- Enhance our marketing and media strategies.
- Develop and distribute new revenue-generating merchandise and branded products.
- Form strategic alliances that will amplify our global presence.
Why Now?
BREATHE! Exp Publishing has received significant interest from various investors, and we are now focused on finding the right partner to support our vision. This investment will provide you with the opportunity to join us as we scale our business into a fully integrated media company, leveraging our team of Business Growth Strategists and Brand and Product Development Specialists to achieve substantial returns on both traditional and non-traditional publishing formats.
Projections
With this investment, we project a 200% increase in book sales within the first year, bolstered by significant revenue from merchandise, media extensions, and strategic partnerships.
Closing
BREATHE! Exp Publishing Group is uniquely positioned to become a major player in the publishing and media industries. We invite you to be a part of this exciting journey as we revolutionize content creation and extend our reach across multiple platforms. We look forward to discussing this opportunity further and exploring how we can build a successful partnership together.
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