Boo boo’s Sweet Potato Pies

Company Overview
The Business
Boo Boo's Sweet Potato Pies (is a food service business offering homemade sweet potato pies. This
product is currently being produced on a small scale.
The Problem
Pie lovers crave authentic, fresh, and delicious pies.
Solution
Our Sweet Potato Pie is what real pie lovers crave. Boo Boo's Sweet Potato Pies makes our pies and
freezes them so they have a longer shelf life and taste fresh when thawed. Our product has the original
southern flavor-filled, smooth, creamy taste of real sweet potato pie lovers, and new customers love it.
The Fresh Bread and Bakery Goods Wholesaling industry is expected to maintain steady growth over the
next five years. IBISWorld estimates revenue will increase at an annualized rate of 1.0% to $64.0 billion
in the five years to 2021. In 2021, the United States food service industry is forecast to have a value of
$761.6 billion. Over the five years to 2023, the Food Service Contractors industry revenue is projected to
rise at an annualized rate of 2.0% to $52.9 billion.
MARKET SIZE
The Bakery Cafes industry is set to surge ahead over the next five years.
By 2023, IBISWorld expects the Bakery Cafes industry to earn $9.3 billion in revenue and account for a
greater share of the broader food service sector.
The TARGET MARKET is broad enough that Boo Boo's Sweet Potato Pies enjoys significant market
opportunity. The marketing is specifically geared towards: • Urban professionals working downtown •
Day tourists • Nostalgic individuals • Children all ages • Southerners, Westerners, all demographics
8 Confidential
Fact/Demographics United States California Oceanside, CA Population estimates; 2018 327,167,434
39,557,045 176,080
About Us Boo Boo’s Sweet Potato Pies is the result of a 10-year dream. My husband loves Sweet Potato
Pie, so I began working with this formula to make this pie taste to his satisfaction. I continued adjusting
the ingredients until one day he said that’s it, he loved it. (Don’t ever change it). We talked about
starting a business for years and began telling family members about the pie and shared it at family
reunions. All we heard was, " That is so good, who made the sweet potato pie?????" After years of
talking and dreaming of sharing this pie with the world. My husband told me he was unable to sleep for
3 nights in a row. All he heard was start the business he had sweet potato pie to the brain! :) NOW
There’s sweet potato pie, and There’s Boo Boo’s Booba-licious. Oh My God!

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