Boja is a transformative hiring platform that redefines the job search and recruitment process. We convert traditional resumes into engaging 60-second video narratives, enabling candidates to showcase their personalities, communication skills, and unique talents beyond what a paper resume can convey. Our platform leverages advanced AI-powered matchmaking to analyze both video content and conventional candidate data, ensuring that job seekers and employers are paired based on skills, experience, and cultural fit.
Our business model centers on a freemium approach: posting and interacting on Boja is free for all users, while premium boost options—priced at $9.99 for hiring managers and $0.99 for job seekers for a 48-hour period—provide enhanced visibility. This pricing structure not only drives user adoption but also creates a recurring revenue stream. Additionally, we plan to expand our monetization through subscription services for advanced analytics and strategic partnerships with recruitment agencies and educational institutions.
Our ideal customer personas include tech-savvy Gen Z and Millennial job seekers who prefer dynamic, multimedia self-representation, as well as innovative employers eager to streamline their recruitment process and reduce time-to-hire. Early validation has come from comprehensive customer interviews, pilot programs with forward-thinking companies, and early paying customers who appreciate the efficiency and depth our solution offers.
The founding team at Boja is our core strength. Mary Kamel, our Co-Founder and CFO, brings extensive expertise in finance, company scaling, and profitability enhancement, ensuring our financial and strategic stability. Mohamed Mousa, our Co-Founder and CIO, is a seasoned entrepreneur with deep marketing and technology innovation experience, leading our efforts in AI integration and product development. Together, with over 30 years of combined experience, they have established a strong foundation to revolutionize recruitment.
Supported by a skilled team of software engineers, AI specialists, and marketing professionals, Boja is set up to continually refine and expand its platform. Our innovative technology stack, customer-first approach, and strategic vision position Boja as a game-changer in the hiring landscape, driving efficiency, reducing bias, and creating meaningful connections between talent and employers.
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