BlueCamroo

BlueCamroo is a SaaS business software that combines many essential business services in a single, easily adoptable and affordable solution. 

Designed specifically for SMBs, it offers them the scope and whole-business approach of larger enterprise-level systems, yet delivered in a much more manageable manner. This fully integrated approach makes work more efficient than a cluster of stitched  together single-purpose applications, delivers better data security, is easier to learn, adopt, use, manage, and is much more cost efficient.

SMBs get a fully featured business solution; CRM, Sales, Projects, and Support, all empowered by Workflow Automation, and much more. BlueCamroo was designed to grow in unison with their needs through gradual adoption into different business units, while progressively eliminating other disconnected single-purpose applications.    

BlueCamroo software can be implemented and managed in a cost-effective manner, instead of multiple stitched together single-purpose applications, while delivering much better transparency throughout the entire business, improving efficiency, strengthening data security, and all leading to increased profitability. 

This is possible by implementing a unique subscription model which differs from a typical tiered SaaS subscription scheme. BlueCamroo is a fully integrated business solution with all of its distinct features included in each individual system extension (CRM, Sales, Projects and Support) working in unison as ONE. Yet, BlueCamroo’s subscription model allows each user to gain access to a single or multiple system extensions with unique features that are deemed essential to fulfil their job requirements. The feature set of any extension is all-inclusive, meaning there is no tier-based limits set on them, and all extensions are associated with their corresponding subscription plans.

With one application, businesses can manage their client’s entire lifecycle more effectively and without ‘breaking the bank’. 

In summary, BlueCamroo efficiently addresses a large and under-served global market by offering a cost saving alternative designed to tackle the specific needs of SMBs.

There are many advantages of using solutions like BlueCamroo which offers SMBs a much better alternative to stitched-together single-purpose applications:

 

Administrative: 

·         Lower subscription cost over subscribing to multiple single-purpose applications

·         Ability to choose-and-pay for features within one system

·         Easier for administrators to organize, set up, manage, and maintain a single system

Technological
·         All features and data sources are internally connected allowing data to flow through seamlessly, without having to rely solely on 1st or 3rd party integrations 

·         Minimized data security challenges inherent to multiple disconnected data sources

·         Replaces multiple disconnected mobile apps with a single mobile app

·         Significantly reduced learning curve by having to learn one application vs. learning several stand-alone applications.

·         Easy to adopt across the entire company as it can grow with the company’s increasing needs while supporting many areas of a business

·         Very effective within SMBs where employees ‘wear multiple hats’:

           -   One system and one interface to learn and to work with

           -   No switching between multiple systems

           -   One centralized database simplifies access to information

·         Automation can be defined for any workflow process to be managed by one system

·         Offers a 360° view of customers

·         Delivers superior transparency for managers, offering an inside view of all business activities within the company

BlueCamroo’s Ideal customer is a small or medium sized business with less than 100 employees which offer B2B services, through project delivery and actively supporting their clients. Our development roadmap include the launch of industry specific features for BlueCamroo enabling it to market to B2C companies servicing variety of vertical markets: general contracting, health care professionals, and home care services among others.
  

BlueCamroo is available in English, French and Spanish, however our main focus is on English speaking markets only which embodies 20M+ businesses that fit BlueCamroo’s ICP. 

 

There is a significant market potential for business solutions which offer most of the features required by today’s businesses in a holistic, consolidated form. Business solutions that are well-integrated and allow for seamless interactions with customers while offering harmonious collaboration between internal departments such as: Sales, Marketing, Project Delivery, Customer Support, and the Executive Team. Business solutions that offer built-in integrations, better data security, greater efficiency, and are significantly less expensive and easier to learn and operate than a collection of stand-alone, ‘best-of-breed’ alternatives. Business Solutions like BlueCamroo.

SMBs are increasingly looking into technology to improve efficiency and to supplement their core competitive advantages. In order to achieve this they must find, implement, and adopt software in a relatively short time span, while also ensuring that the solutions they choose not only work well for them and satisfy their core business needs today, but that they can also grow in unison with their evolving business needs. 

There are over 20 million SMBs around the globe which perfectly fit BlueCamroo’s ICP (Ideal Customer Profile) in all English speaking markets. However, BlueCamroo is also already available in French and Spanish which further increases the size of our target market. BlueCamroo’s language ‘plug-in’ architecture enables our platform to be very quickly transformed to support any language, massively expanding our potential target market size.

The following data is based on free limited organic marketing efforts only covering Feb 2020 to June 2022 period using CRM Free Business Model Scheme. As of July 1st, 2022 Free CRM has been discontinued however, all current Free CRM accounts have been grandfathered with some likely to convert to full paying account in due time. 

·         45,455 Unique web visitors (Google Analytics)

·         21.1% Conversion Rate @ 9,591 signups

·         5,275 free CRM active Accounts – 55% of total new signups for a period

·         15,825 free CRM active Users

·         32.1% DAU (Daily Active Users) of free CRM

·         0.05%, Initial free CRM to Paid Extension Conversion Rate

·         1.0%, Current free CRM to Paid Extension Conversion Rate

·         91 Paid Accounts

·         728 Paid Users

·         60.2% DAU (Daily Active Users) for Paid Users

·         0.7%, Attrition Rate for Paid Users (annual)

BlueCamroo (idea) was created out of frustration, while running our IT consulting practice, with disjointed ‘off-the-shelf’ CRM, scheduling, project management, and task-specific applications that did not work well together as an ‘integrated’ toolbox.  

 

BlueCamroo (company) was founded in late 2009 to serve as a 'launch pad' for the future global solution designed specifically for SMBs.
 

BlueCamroo (platform as an MVP) was launched in January 2020 after 8 years of development, live testing, and constant improvements, and was entirely self-financed (CAD $4.6M). For an integrated business management software like BlueCamroo the minimum viable product (MVP) is ...Everything to effectively compete with piers and numerous single-purpose applications. Also, due to our small team and limited financial resources, our focus was on QUALITY/SCOPE, and not on TIME and COST.

 

BlueCamroo (today - June 2022) after relentless live customers tests and reviews, followed by the market acceptance and traction data being continuously scrutinized leading to timely, yet rapid, ‘product’/business model fine-tuning activities we are finally shifting our focus to Growth, Scaling and Value Realization.  

With raised funds we aim to accelerate growth by way of efficient global market expansion through targeted marketing, expediting proactive customer onboarding, support and effective retention initiatives to gradually increase of MRR. 

BlueCamroo (founders): Tomek Maszkiewicz (CEO) and Dugan Zhang (CTO) have been partners since 2001 and work well together having ‘polar-opposite’ skill-sets that complement each other.

Why invest in BlueCamroo?

BlueCamroo is a small entirely bootstrapped business with a fully developed and market tested ‘product’ where all of the prevailing risks associated with the start-ups have been eliminated and others greatly alleviated. 

BlueCamroo has officially launched its MVP in late January 2020 and moved on into stage two of the company/’product’ development phase. Ever since, BlueCamroo platform has been gradually generating noticeable traction regardless of a non-existing marketing budget. Also, BlueCamroo is gaining positive reviews and recognition with our piers and industry experts which, with appropriate financial backing, will increase exponentially. Yet, at this ‘product’ cycle development stage potential rewards for investor are still considered very high comparable to subsequent stages.  

With proper funding, we will assemble proficient teams to execute our marketing plans to aggressively expand in our market space globally.
BlueCamroo is ready for growth and to scale!

www.bluecamroo.com

Comprehensive Investors Brief will be provided upon request.