Blossom Recovery Project

A substance abuse treatment center coupled with the technology available and proprietary AI.

Blossom Recovery Project is a startup company, which provides drug and alcohol rehabilitation services to persons located in Fallbrook, CA. Blossom Recovery Project will compete with 14,000 other rehabilitation centers; these are quickly filling to capacity, thereby creating a need for new facilities.

Our rehabilitation services will deliver highly effective inpatient care in a home-like setting with the help of specialized personnel. We aim to be the best alternative to the existing players on the market. We will hire and train highly skilled individuals to fit our patients’ needs. Our efforts will be exceptionally well organized through an electronic order management and time and attendance system. In the next three years, Blossom Recovery Project intends to create a trusted service brand through noticeable quality and advanced tech. We expect our revenues for the Fallbrook, CA location to eventually exceed $6,600,000.

Blossom Recovery Project acknowledges that substance abuse treatment is a growing need. For this reason, our services will be layered, customized, and flexible. We will have a variety of inpatient rehab programs to include 12-step and other programs. We will offer group and individual therapy, as well as counseling and life coaching.

We are a customized, customer-centric business. Our personnel will be ready to serve our customers as best as possible. For this reason, our employees will be available 24/7; we will also devise a packaged – based ordering structure. While our employees will be the best on the market, we will not be able to compete with other companies by lowering our prices. We aim to make good use of the technology presently available, proprietary software, superior amenities, and industry-leading patient care. Therefore, differentiating ourselves from the competition by leveraging that the advantage of today’s technology will optimize the healing capabilities of each patient.

The Market Opportunity

The drug rehabilitation industry is booming. The current job market is currently growing and projections over the next eight years show that growth is faster than the national average. Our rehabilitation center will provide jobs throughout the local community. 

According to the Bureau of Labor Statistics, approximately 41,100 jobs within the substance abuse and behavioral counselor field will be added by 2024. In fact, the Bureau also reports that those working in counselor positions will experience a 22% growth by 2024, while those in personal social work and social assistant positions will experience a 12% growth. Compared to the national average that all jobs on average are expected to have, the substance abuse treatment industry is expected to perform above the national average in the coming years.

There are several reasons why the substance abuse industry is seeing such accelerating growth. These include:

 

The Patient Protection and Affordable Care Act (PPACA) of 2010 is expanding private and government coverage of industry services, thereby bolstering demand.  

Most of the industry’s revenue comes from Medicare, Medicaid and private insurance, all of which provide set the prices in the industry. Therefore, competition between providers is not on price, but rather, reputation, name recognition, quality of care, word of mouth and referrals from medical professionals.

The healthcare tech space is one of the best industries to be in now and within the future. It is currently worth $336.2 billion worldwide. Taking that into consideration coupled with the experience the founder has building startups provides a massive opportunity within an industry that the demand exceeds the supply.

Business model

Blossom Recovery Project targets prospective customers living in the Midwest (in the most concentrated areas of substance abuse in America). Our base of operations will be an office space located in Fallbrook, CA on the same property as the recovery facility.  We will have 27 employees during the first year and 26 employees in the 2nd year of operations, 2 vans for transportation of staff or patients, and equipment transportation for special requirements. 

·      Qualified professionals at every level.

·      Trained personnel other than certified medical nurses.

·      A variety of personalized care options.

·      A medical doctor supervising patient welfare.

·      Facilities for emergency medical intervention or complex needs.

·      Constant accessibility with exceptional support.

Our strategy will enable us to gain customer confidence, and by extension, a large share of the market as presented in our expansion plans. Our website and social media will appropriately highlight and market our promotional offers and the specifics of our business. 

We will use our unique key differentiators to obtain a large initial customer base and will leverage online advertising, together with word-of-mouth publicity, to secure our position within the market. We will encourage our personnel to impress the customers by serving them in a way, which they have not experienced before and will never forget. We trust that our dedication to providing exquisite customer service will not go unnoticed.

Our Key Differentiators

·      Clearly defined strategic aims.

·      Possibly interviewing and choosing the caregiver.

·      Innovative service delivery models and proprietary AI.

·      Quality-driven attitudes.

·      Ability to handle difficult and stressful situations.

·      Establishing a solid reputation buttressed by positive recommendations.

·      Great balance between quality and price

·      Great customer service

·      Customer feedback

To satisfy our most demanding customers, we will develop a range of packages, which will encompass most of the types of needs, which exist within the market.

Service types

•          Cognitive Behavioral Therapy

•          Group Therapy

•          Medication-Assisted Therapy with Vivitrol & Naltrexone

•          Creative Therapies like Art & Music

•          Relapse Prevention Education

•          Life-skill Training

•          Health, Wellness & Fitness

 

These are just a few of the therapies that clients can expect to participate in throughout their stay, based on their individual needs.

About the Owner

The sole owner of the business is Mr. Louis Wanshura. He is 28 years old. He was born and raised in the suburbs of Minneapolis, Minnesota. He is enthusiastic and fully dedicated to building a brand that respects its customers and delivers high-quality service. Mr. Wanshura invites creative participation to allow each employee to give advice on ways to optimize the business. He has a collaborative style of running a business, which in the end is a result-driven organization. This results in systems and protocols that create healthy and profitable businesses. Back in 2012, he decided to dedicate his life to building his skills to build scale and grow startup companies. The reason for this is startups are widely known to have a 20% success rate. His experience in startups was with very small teams to develop systems, protocols, sales systems, marketing, and management to rival large companies with large amounts of financial backing and development teams. His expertise derives from building startups from the ground up. He has held COO positions in Rockwood Investment Group (real estate investment company) which resulted in the expansion of the company into the off-market space. Louis developed the marketing, operations, sales strategy and managed the operation resulting in a new arm of the company. In his COO position at PrivateLender.com, he worked directly with a developer to create a fin-tech company consisting of online sales funnels, a website, a secure portal to gather key documents required to close the loan, a system to underwrite and run due diligence on the borrower, the loan and the property. PrivateLender.com is now fin-tech private money lender for real estate investors. His position as the President of Acquisitions and Investments for CRE-PRO (a commercial real estate investment company purchasing foreclosed properties via online auction). His positions have always been at the highest level of the corporate structure. His systems creation and company management resulted in over 100 million dollars of real estate transactions. 

Blossom Recovery Project aims to deliver customized professional substance abuse services to all of our clients.  Our financing, insurance, personalized plans, therapies, amenities, and technology will cover the needs of even our most discerning customers, thereby differentiating us from our competitors in a notable way. 

We will always take to heart the fact that our customers are at the center of our business. As such, we will work tirelessly to offer them the best experience, fueled by genuine respect and care. We will offer a diverse service package range for our customers to use and we will provide various associated perks and amenities to improve the quality of our services. Our website will allow our customers to place electronic orders and receive cost estimations instantly. Our proprietary artificial intelligence application will provide an unrivaled recovery experience.

 Blossom Recovery intends to become a profitable and growing business. To that end, we have developed our first 12-month plan based on the following goals:

•      Grow monthly revenues to $350,000 per month. *

•      Create brand recognition.

•      Day 1: Beta Test proprietary AI App.

•      First Quarter: Beta Release proprietary AI App. 

•      Third Quarter: Soft Launch AI App

•      Reach 100% occupancy in the fourth quarter.

•      Hire a staff of 27 employees.

•      Grow 12-month revenue to $2,925,000**

 

 

During the next 2 years, Blossom Recovery Project will:

•      Grow its annual revenues.

•      Increase its reputation and attract new customers.

•      Build customer loyalty through outstanding service and personalized experience.

•      Maintain properly trained and experienced staff.

•      Grow revenue to $6,600,000 during the third year of operations.

 

Blossom Recovery Project will offer inpatient and outpatient services. The agency will be licensed and accredited (Medicare-certified). The business will operate under the oversight of all applicable State and Federal laws and regulations. 

Blossom Recovery Project anticipates an initial capital requirement of $1,358,014 to commence its operations. There is no initial investment from the owner, except for his experience, market knowledge, customer deviation, and dedication. 

The funds are required to launch the company’s business, purchase equipment, acquire and build out the location, hire key personnel and fund working capital requirements, such as the proper marketing initiatives to launch the business. 

Upon investment, Blossom Recovery Project will spend $837,095 to acquire property, small equipment, transportation vehicles, a website, electronic order booking system, operating expenses and build the AI App. In addition, Blossom Recovery Project will pay the mortgage for the first year of operations, cover the insurance and place their operations in line with accreditation and Medicaid requirements. 

The remaining amount following the aforesaid expenditures will be $520,919. This amount will be used to secure cash flow throughout the first year of operations by covering wages, running expenses, marketing, and emergency reparations of the fleet or replacement of lost or damaged equipment.

Our assumptions are based on the size and culture of the market we address, together with the projected revenues and expenses for the first three years of operations. We will deliver our promise of excellence in the provision of our services, facilitate a great customer experience, and encourage bidirectional communication with our customers and employees alike. We will address our target markets through the preferred outlets of the customers, and we will obtain rapid growth by creating visibility around the company service line and capabilities.

The second leading contributor of mental and behavioral disorders in the U.S is drug use. The fourth is alcohol use, which is ahead of anxiety, schizophrenia, and eating disorders. 

A survey taken in 2014 showed that substance abuse is untreated in over 50% of the population, while only 8% of those receiving treatment receive appropriate care. In a study conducted by the National Survey on Drug Use and Health, there were a reported total of 4,062,843 patients treated for substance abuse on average from 2005-2010.


Advances in Technology

The substance abuse treatment industry is in the middle of a tremendous technological revolution. Technology-assisted care has shown improvements in treating substance abuse and related problems. The national drug abuse Research Clinical Trails Network (CTN) found that in outpatients with opioid dependence, computer-administered CRA with vouchers produced similar abstinence weeks with longer, continuous abstinence than therapist-administered CRA with vouchers and reduced therapist time. (Bickel et al., 2008) TES was an effective adjunct to HIV prevention education for youth in substance abuse treatment. TES, combined with counseling, produced greater 12-month abstinence than counseling alone. (Marsch et al., 2011) In a prison population, TES was as effective as standard treatment in reducing drug use, risk of HIV infection and self-reported criminal behavior at 3- & 6-months post-release, and greater reported treatment satisfaction & completion. (Chaple et al., 2013).

The substance abuse industry is struggling to keep up. Learning how to correctly and effectively use these new gadgets takes a considerable investment of time and effort.  While some agencies are leading the pack, others are lagging – put off by either the added cost or the extra hassle. There is a basic disconnect in the payer community between the payers’ desire and their ability to embrace next-generation healthcare, business models. 

With the future of health reform now coming into focus, thereby driving renewed consumer involvement in healthcare, we believe that 2018 was the year that many payers started to focus on transforming their businesses using cutting-edge technology.


Target Market                      

Blossom Recovery Project has two main stakeholders - the patients in need of care, and their relatives. We will receive revenue from the patients, their relatives, or through state mandated programs. 

Blossom Recovery Project will target the following types of customers:

·      Young adults age 18-35.

·      Retiring baby boomers with a history of past drug use.

·      The relatives of patients who cannot represent themselves due to their addiction.

Target Customers

Blossom Recovery Project will target all categories of customers in need of treatment services. We are not dependent on a certain geographical region, but our focus will be the residents of the Midwest. We are not restricted, and we will fulfill all orders that we will receive. Building a strong reputation, while establishing relationships with Medicare and social workers, will be important for us during the first phase of operations. 

Blossom Recovery Project has great growth opportunities at its disposal. First, it will grow by providing excellent service in a market in desperate need of specialists. Second, the company will grow by reaching additional customers through its marketing activities and excellent referrals. The company believes that once it has established its reputation and presence in the street, continued customer growth will follow. It is important to note that Blossom Recovery Project will advertise its products and services online and offline. In addition to expanding our customer base, we will look at diversifying the service packages in our offer and at covering a larger area after the third year of operations. We will be expanding our reach into a second city, and ultimately nationwide. The industry is not expected to face significant hurdles or challenges in the next few years in terms of growth, but only in terms of available specialists. No major events are expected in this market, while the barriers to entry are low. The current demographics confirm that our growth plans are not overly ambitious.

Business Opportunities

Blossom Recovery Project will initially focus on attracting customers within the Midwest. This area supports a large target population of potential customers.

Competitive Advantage

Blossom Recovery Project will differentiate itself from its competitors by providing a fantastic location and an assortment of service packages destined to suit the needs of each customer category that we address. The business’ owner believes that the following factors will make its services a compelling choice for the customers. 

 

• Dynamic social media marketing campaigns.

• Talent management; finding staff with the requisite experience and qualifications.

• Scientific therapy methods.

• Enhanced customer experience made possible by our AI-powered application. 

• Amenity rich location able to appeal to Californian and nationwide customers. 

• Ability to transform with current trends in health care.

• Exceptional professional and treatment center offerings.

Simply put, our brand strategy will help define how our customers see our business and products. Our brand strategy will translate into positioning or defining our “winning-difference.” Most importantly it will help Blossom Recovery Project stand out from our competitors and avoid having to compete on price. Building a brand strategy for our services also acts as a technique for powerful marketing, customer retention, and instilling a sense of loyalty technique; it is necessary for any new or established business.

Our service-as-a-product line is customized for the needs of the customers coming from different backgrounds. While quality is our primary consideration, maintaining an affordable price point is the secondary target of our offering. 

Our customers will take notice that we offer a varied service selection, customized for the target market. 

Our website and online strategies will bring our products into the eye of the public. We will encourage customer feedback on a permanent basis and we will take it seriously. The feedback will be used to improve our offering and strategy.

Key Differentiators

Blossom Recovery Project providing adequate care coupled with advanced technology. It's one thing to receive adequate treatment. We strive to also be at the forefront of the amenities we provide our patients. To showcase the world of recovery can be one of the most blissful and enjoyable experiences of the next stages of their fruitful lives.