BeREEL Helmet Fishing Reels

Patented fishing reels in the shape of licensed MLB baseball helmets, NFL & NCAA football helmets, and NASCAR helmets.

Please check out www.bereelsports.com before reading on. This must be seen first... then the gears start turning... and the light bulb goes off.

Our competitors could NEVER duplicate this because of I.P. and licensing.

We will sell in channels our competitors can not sell in. The product has been engineered, manufacturing is all set to go, we have a detailed business plan and a comprehensive sales and marketing plan.

Recreational fishing is a rich American tradition as old as the country itself. In 2018, more than 49 million people (35.8 million aged 16 and older) cast a line or dropped a hook in the hope of reeling in a fish. Old or young, male or female — fishing is enjoyed by people from every segment of society and all walks of life. But while these millions may share in their love for fishing, their reasons for doing so are many. For some, fishing is a retreat from the hectic pace of day-to-day work life. For others, it’s a chance to experience the ultimate outdoor thrill, whether cranking a heavy bass from the dark underside of a pier or fighting a trophy from the ocean’s depths. For many others, it’s a chance to share something special with a loved family member or friend.
More people in America go recreational fishing than bowl, play basketball, softball, or soccer. Recreational fishing is America's second most popular outdoor activity after jogging. More Americans fish than play golf and tennis combined. Anglers spend more on fishing gear and trips ($49.8 billion) than on Valentine's Day, Easter, and Thanksgiving combined ($45.4 billion).

Sales Plan – Part #1
Who are we going to sell to?
1. Bricks and Mortar Stores – 40%
We would sell to Bass Pro / Cabela’s stores. There are roughly 175 stores in this chain, and we would propose to them that they would be our exclusive brick and mortar sales outlet (other than team stores). Not all 175 stores are in an MLB market, and thus we feel that perhaps 100 of the 175 might actually carry our product (ie Chicago area stores would carry the Cubs and the White Sox, but stores in North Dakota might not carry any of our MLB lines). We further assume that on average, the 100 Bass Pro / Cabela’s stores that carry our line would sell an average of 6 units per month in Year 1, slightly more in Year 2 and 3.

We have identified 1400+ brick and mortar stores across America that classify themselves as a retailer of fishing equipment and accessories. The vast majority of these stores are small, independent retailers. We believe that we could successfully sell to 100 of these 1400 stores (7%), and that on average each store would sell 72 units per year (6 per month) in Year 1. In Year 2 we would add another 15-ish independent retailer, and in Year 3 we might expect to increase our annual sales average per store from 6 units per month to 7 units per month.

2. E-commerce Retailers – 25%
A. We expect to establish a strong sales relationship with Fanatics. We have assumed we will launch 20 MLB teams in Year 1, and that Fanatics will buy an average of 125 units per team per year – roughly 10 per month per team.
B. MLB does not allow sales on Amazon.
C. We have identified 10 fishing-centric e-tailers who sell fairly large volumes of fishing equipment and accessories direct to consumers across America. If these e-tailers are approved by MLB Properties, we expect to sell to 2 of the 10 e-tailers in Year 1 and Year 2, with a smaller e-tailer being added in Year 3. We are projecting Year 1 sales to each e-tailer of
900 units – which translates into roughly 4 units per team per month x 20 teams.
3. Team Stores – 10%
We are conservatively projecting that in Year 1 we will sell to 10 team stores, with a per store average of 15 units per month (180 units per team per year).  In Year 2 we expect to add 5 more team stores and another 5 in Year 3. While we know that MiLB requires separate licensing, we plan on contacting Minor League teams to gauge their interest in buying fishing reels that are licensed by their MLB parent team. We feel that fishing is a major pastime in many of the MiLB markets and that minor league fans might buy helmet reels for their major league team.
4. Direct-to-Consumer (D2C) at Consumer Shows – 15%
We plan on exhibiting at 5 major consumer fishing/outdoor shows in Year 1, and we expect to sell an average of 250 units per show. In Year 2 we plan on adding a 6th show and in Year 3 a 7th.  One strategy that we might use is that we might participate in different shows from one year to the next, thus introducing our product to a new audience each year.
5. Direct-to-Consumer (D2C) via our website – 10%
We plan on working with e-Commerce expert Shopanova https://shopanova.com on developing a paid advertising program with Facebook, Instagram and Google to directly target prospective buyers. Shopanova has significant experience growing e-commerce sales for small businesses and they are very driven – their focus is on building sales funnels that drive sales. Our efforts will be designed to test strategies at a small scale until we lock into what works, then to scale upward. Our Year 1 estimate of selling 750 units from our own website is
very conservative, as is our Year 2 estimate of 1000 units and even our Year 3 estimate of 2000 units.

In terms of quality, our reel is not a novelty reel. Novelty reels sell for $15-20 and are not expected by the buyer or the seller to last more than a season. Ours is priced at $60 and is expected to last 5 years in freshwater or saltwater. One of our primary marketing challenges will be to convince potential buyers that the helmet reel is both a lot of fun AND a quality fishing reel that will perform well for years.

We view our market as being very broad-based. Certainly, a large market of end-users will be baseball fans aged 8-15, but there will also be a sizable market of adult sports fans who will buy a helmet reel to show the love of their MLB team. Similarly, we know there will be a large number of helmet reels purchased by adults as gift items for other adults and kids. We can also see a percentage of our reels being purchased but rarely if ever, used – they will be kept, displayed, and enjoyed as keepsakes. What our market is NOT are avid fishermen looking for a high-end reel. With 7 million or more stand-alone reels being sold each year, we are completely confident that we will be able to sell 20,000 in Year 1 of our MLB license.