Wilde Ideas/BeautyID

BeautyID is building the identity layer for the beauty, wellness and personal-care economy. Today, consumer data is fragmented across salons, med spas, professionals, retailers, brands and platforms. BeautyID gives each consumer one portable, permission-based profile connecting their service history, formulas, treatments, products, preferences and results. Professionals can contribute to and access relevant history with consumer permission, while brands and platforms can eventually connect through API. Rather than competing with existing beauty technology, BeautyID is designed to connect it—creating the infrastructure for smarter personalization, continuity of care and commerce across the industry.