We are Girl Gang, LLC - a minority, veteran and female owned company starting an axe throwing business in Southern Maryland. We are a licensee of Bad Axe Throwing, an axe throwing business with over 30 locations in the United States and international. Girl Gang, LLC is a partnership is comprised of three female owners with equal stake within the business all have over 20 years in public and private sector experience.
Target Markets
The Company's major target markets are as follows:
Bad Axe will operate within Charles County, MD area where the average household income
within a 10 miles radius is $128,450 with residents between the ages of 25-44. This indicates
households have the ability to pay for alternative leisure activities.
The estimated number of potential clients within the Company's geographic scope is 195,410.
Pricing Strategy
The Company has completed a thorough analysis of its competitors' pricing. Keeping in mind our
competition's pricing and the costs of customer acquisition, we have decided on the following
pricing strategy which is a Bad Axe Standard:
- Set cost for private lanes at 90 min is $44.99 pp with a minimum of 4 ppl.
- Walk-In cost for 45 minutes is $26.98 pp.
- Larger parties can book 90 minutes for $40 pp with a minimum of 31 ppl.
Promotional Strategy
The Company will promote sales using the following methods:
Bad Axe Throwing will be marketed from our corporate location using their in place social media
system and online marketing strategies.
Services
First-rate service is intended to be the focus of the company and a cornerstone of the brand's
success. All clients will receive conscientious, one-on-one, timely service in all customer service
capacities, be they transactions, conflicts or complaints. This is expected to create a loyal brand
following and a repetitive business following.
IV. FINANCIAL PLAN
12-Month Profit Projection
Monthly expense for salaries and overhead
(projected):
Revenue and sales for first year of business
(projected for Axe Throwing):
Gross profit for first year of business (projected):
$63,600 (Annually - $763,200)
$1,943,568 (See Scenario # 1)
$1,180,368 (Axe Throwing only)
Financial Scenario #1
12 lanes x 44.99 = $539.88 x 4ppl (per lane minimum) = $2,159.52
(1 occurrence all lanes reserved/day) **Max of 12 people per lane**
$2,159.52 x 25 operating days = $53,988 a month
Hypothetically, this occurred 3 times a day where all lanes are booked; that’s $161,964 a month x 12
months = $1,943,568 annually
Financial Scenario #2
6 lanes x 44.99 = $269.94 x 4ppl (per lane minimum) = $1,079.76
(1 occurrence where half of the lanes reserved/day) **Max of 12 people per lane**
$1,079.76 x 25 operating days = $26,994 a month
Hypothetically, this occurred 3 times a day where half of our lanes were booked; that’s $80,982 a
month x 12 months = $971,784 annually
**Scenarios do not include alcohol sales, gift shop or walk-in generated revenue**
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