AutoMerit Technologies

Athletes dedicate a tremendous amount of time to perfecting their craft, often training between 12 and 20 hours a week from as early as six years old. My own daughter is nine. She commits to a fourteen-hour weekly training schedule, somehow balancing her sport with academics, home life, and just being a kid. Families like ours invest upwards of $13,000 a year to support these dreams.

Yet, when these young athletes finally step onto the mat or the floor, the system evaluating them is fundamentally broken across attention, cost, and trust. Today's judges are still forced to rely on manual keypads and paper scorepads. The ones who have attempted to integrate technology find that legacy systems require distracting screen tapping, menu hunting, and multi-step processes that create a massive visual disconnect. In fact, up to 10.7% of a 70-second gymnastics routine is completely missed simply because the judge had to look down to record a score 3 times for 2.5 seconds each time. After all of that sacrifice and practice, the athlete's defining moment isn't even fully seen.

Consequently, after spending 4 or 5 months learning routines and perfecting their craft with the kind of unwavering commitment that trumps that of a good portion of grown adults, the athlete's defining moment isn't even fully seen.

The fact is, legacy systems actually degrade scoring integrity.

Athletes deserve the same commitment to excellence and attention from judges that they pour into their sport. If a nine-year-old can give fourteen hours a week and take 6 months to learn and perfect her routine, the system evaluating her shouldn't miss a single second of it.

We built AutoMerit LIVE to honor that dedication. As the first ambient, voice-driven evaluation engine in competitive sports, it allows judges to keep their eyes and attention exactly where they should be, on the performance the athlete has spent months preparing to give them.

Instead of looking down at a screen, judges wear directional headsets that filter out arena noise and allow them to speak their evaluation feedback naturally as the performance happens live. This hands-free voice capture works simultaneously with a low-latency digital canvas, correlating spoken calls directly to the optional judge's shorthand notes in real time. There is no screen fatigue. There is no distraction. There are no 2.5 second misses that can make a difference of an athlete standing on the podium, or not.

This technological shift completely redefines what everyone in the ecosystem can expect:

For Parents: Opaque, mystery number scores are replaced by instant, itemized mobile reports that break down exactly how every score was earned.

Athletes give everything they have to their sport. It is time we gave them an evaluation system driven by integrity, proven by merit, and designed to never miss a moment.


-Progress & Milestones-

-About Our Team-

Cassie Binkley, Founder & CEO

Cassie drives AutoMerit's vision and strategy. Her 20 years as an elite equine competitor, youth sports nonprofit founder, and gymnast parent provide unique insight into the $13,000/yr youth sports market. A master of capital efficiency, she led AutoMerit from concept to live MVP in just 35 days. Within 40 days, Cassie structured a 5-year P&L and a 75/25 Host Grant legal framework with zero early burn, leveraging her deep market understanding to secure major stakeholder partnerships.


Krisn Ramcharitar, Fractional CTO & Technical Lead

Krisn brings 20 years of software expertise in designing, developing, and securing enterprise workloads. His full-stack experience spans mobile apps to mission-critical cloud infrastructure, previously achieving 99.999% uptime for an 8-figure aviation company. A DevSecOps advocate, Krisn ensures robust, scalable outcomes and spent over a decade successfully scaling startups before joining AutoMerit.


Steve Snowden, VP & Strategic Risk Advisor

Steve combines 40 years of multi-lines insurance expertise with two decades of executive leadership. A proven and trusted leader both inside and outside of the corporate space, Snowden also served as President of the Salem Track Club (10 years) and the Oregon Reining Horse Association (8 years). At AutoMerit, Steve anchors the operational framework, blending rigorous risk management with scalable execution strategies to protect and grow investor capital.