Introduction
AudiencePoint is transforming email marketing with its patent-pending Audience Engagement Suite, a powerful platform that combines Inbox Placement insights, Subscriber Deployment Optimization (SDO), and real-time email validation. By leveraging a proprietary data pool of over 700 million active email addresses, we empower marketers to optimize campaigns, drive higher engagement, and increase ROI.
AudiencePoint’s goal is to dominate a high-value niche within the $9 billion email marketing industry, focusing on inbox placement and engagement optimization—areas that remain underserved by existing solutions. While our projected $4.8 million in revenue by 2026 represents a fraction of the total market, it positions us as a leader in our category, driving transformative results for our clients.
Our strategy is to establish dominance in key sectors such as e-commerce, political campaigns, and non-profits, leveraging our proprietary data and patent-pending technology to deliver unparalleled ROI. This foundation will enable us to expand our market share, creating sustained, scalable growth within the broader industry.
Your Team
- Andy Perez, CEO: 20+ years in venture capital, startups, and turnarounds, driving innovation across industries.
- Paul Shriner, Co-Founder & Chief Evangelist: Original architect of Send Time Optimization, with extensive experience building solutions for Fortune 500 companies.
- Derek Harding, CTO: Visionary technologist with two decades of experience in marketing and software development, including leading a successful martech company.
Our team also includes seasoned developers and marketing professionals dedicated to transforming email marketing.
Problem
Marketers face significant challenges with email deliverability and engagement due to changes like Apple’s Mail Privacy Protection and evolving spam rules. Traditional tools such as seed lists and panel data are outdated, leaving a critical gap in actionable insights for email campaigns. The email marketing industry, valued at over $9 billion, is ripe for innovation.
Solution
AudiencePoint’s Audience Engagement Suite provides:
- Inbox Placement Insights: Know exactly where emails land—whether inbox or spam—at the subscriber level.
- Subscriber Deployment Optimization (SDO): Deliver emails at the perfect time for each subscriber based on unique engagement patterns.
- Email Validation: Ensure emails reach active and engaged audiences, eliminating bounce risks and false signals.
Our solutions leverage real human engagement data gathered since 2014, setting a high barrier to entry for competitors.
Business Model
We operate on a SaaS model with 1–3 year contracts, generating recurring revenue through licensing and transactional add-ons. Pricing scales with customer size and data utilization, with average annual contract values (ACVs) of $120K–$150K.
Competition
Unlike competitors relying on seed lists and panel data, AudiencePoint uses a proprietary, privacy-compliant second-party data pool. Our unmatched ability to measure real-time engagement makes us the only solution offering actionable subscriber-level insights.
Vision
AudiencePoint aims to dominate the email marketing space by expanding our product offerings, integrating mobile and text engagement solutions, and scaling sales to target high-value industries like e-commerce, political campaigns, and non-profits.
Traction
- StyleBlueprint: Boosted engagement by 29% and events per session by 38% in one month.
- Emmafy: Increased email-attributed revenue by 288% and active list size by 368%.
- Provisional Patent Filed: Protecting our innovative Inbox Placement technology.
Funding Ask
We are seeking $1–$1.5 million to scale sales and marketing efforts, enhance product development, and expand into new markets. This investment will enable us to capitalize on the current market momentum and achieve our growth goals.
Projections
Without investment, we have experienced a 10x increase in sales pipeline in the last 120 days due primarily to the Problem described above and the market coming to us for our email deliverability and engagement solutions. With our Funding Ask we forecast a revenue increase from an estimated $1.7 million in 2024 to $2.7 million in 2025 and $4.8 million in 2026 with a 30% adjusted EBITDA margin. Success means becoming the definitive leader in email engagement solutions. The Company turned cash flow positive in Q4 2024.
Next StepsWe invite you to join us in transforming email marketing. Contact Andy Perez at
andy@audiencepoint.com or (844) 692-8343 for investment details and partnership opportunities.
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