Atlas Grey
Vertically integrated baby apparel brand with proven traction, strong margins, and multi-channel expansion underway.
Atlas Grey is a modern baby and children’s clothing brand built around premium quality, timeless design, and everyday wearability.
My wife Alix and I started the company in 2022 because we couldn’t find simple, neutral pieces that felt elevated without being overpriced. Since launch, we’ve generated over 35,000 orders and more than $3M in total sales. We scaled from $151K in year one to over $1.2M annually within two years, with an average order value above $85.
We focus on clean, cohesive collections that parents can mix and match season after season. Our core categories include coordinated sets, ultra-soft sleepwear, heirloom-inspired knits, UPF 50+ swim, and matching Mom & Mini pieces. Everything is designed to feel premium but wearable, not trendy fast fashion.
Atlas Grey operates primarily as a direct-to-consumer ecommerce brand through Shopify. We drive sales through paid media, creator partnerships, email and SMS marketing, and we just started actively scaling on TikTok Shop. We’re also preparing for Amazon expansion and wholesale placement to diversify channels and increase brand visibility.
On the partnership side, we’ve secured a collaboration with an NBA team for the 2026–2027 season as their preferred children’s apparel vendor. This opens the door to broader licensing opportunities and significantly elevates brand positioning.
Operationally, we run a multi-factory supply chain across China, with specialized partners for knits, cut-and-sew, and expanding adult production. After navigating a major production disruption in 2025 with a single factory, we rebuilt our supply chain with redundancy and specialization to eliminate single-point failure risk.
Our next phase focuses on scaling TikTok Shop, expanding wholesale, increasing AOV through adult sizing, and eventually launching a premium sister brand, Denver Jaymes, focused on elevated adult apparel in luxury fabrics.
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