Asuuta

 

Asuuta, (hereinafter “Business”) is intended to be formed as a limited business located along the shores of lake Victoria, in Mpigi district, Uganda; and is poised for rapid growth in the hospitality industry. The Business seeks funding to take advantage of a window of opportunity for introducing a mix of modern and traditional, high quality guest residences, wedding venues, conference center, water sports and bird viewing in close by natural bird breeding sites.

 

 

 

The business is to be organized as a limited formed and authorized under the laws of Uganda, and will be led by professional business personnel. 

 

 

The business has designed a resort at the shores of lake Victoria which has the following attributes: a mix of modern and traditional, high quality hotel, hospitality, tourism services—an opportunity to escape the busy life of cities, forget deadlines and enjoy spa appointments, water activities, local and international cuisines—for the international and local communities, water sports facilities, tennis facility, basket ball facility, a golf course, and a volley ball court. Furthermore native trees/plants going into extinction will be planted throughout the property. The Business has a window of opportunity to introduce its services and gain significant piece of the market share.

 

 

The total funding is a request of a $1,000,000 USD. Investors will get paid under the following arrangements: the $2,000,000 paid back as loan plus interest in a 6 year window upon opening the business, and thereafter. The funding proceeds will be used as follows: This sum is earmarked for the construction of the residence building structure, conference hall, and landscaping. The Business is looking for long-term investment funding. Financial projections forecast a break-even point in less than two years after service introduction. Conservative estimates show at least 50% of investment by end of first year of operation.

 

The business is a start-up business, providing clients with high quality country hospitality services.

 

 

 

The hospitality business Uganda generates about one million and a half dollars in revenue on an annual basis. About one third of total revenue will go towards operating costs and personnel.

 

 

The Business would only be influenced by seasonal factors that affect our clientele. Since the weather is good all year round and that the demand for our services crosses many different businesses, seasonal fluctuations are expected to be limited to global down turn such as the pandemic lock-downs.

 

 

 

The main target markets for the business include:

 

Target customer base in this industry is mostly international visitors that enjoy wildlife, holidaying in slow paced natural environments and non governmental body personnel who require or expect a high quality service, and sponsored by. Uganda’s hospitality industry continues to struggle to comply with world class standards as more than 70 % of hotels and sleeping places in Kampala do not conform to the basic requirements for classification.

 

 

 

The business intends to provide exceptional, personalized service and facilities, which will be the crucial factor in building and protecting the Business’ brand within the community. The Business intends to handle customer concerns with brand reputation focus with the intent of providing timely resolution and avoiding customer bad reviews and business.

 

 

The Business will use the following approaches for sales promotion: Target marketing and collaboration with travel agents, airlines, targeted social media platforms.

 

 

 

The Funding Request in this Business Plan outlines the major start-up costs associated with this business. Other costs include maintenance, landscaping, sales and promotion expenses, staff. The Business is expected to generate about $600,000 USD in the first year, and in the first year gross profit is expected to be roughly $300,000 USD. There after, revenues of about $1,500,000 USD, and net profit of about $700,000 USD after tax.