Astraline

Hello, my name is Kevin Keegan and I am the founder of Astraline, the only Yoga App that will use original Indian Astrology to customize a Yoga routine based on the way it was done in ancient times.  As an expert in Indian Astrology and Yogic study, I noticed that there was a large portion of these two practices that overlap.  See, according to Vedic Science, Karma is stored in our Chakras and this Karma is released over time with the rotation of the planets at the positions in the sky during the moment of our birth.  In India, it is common practice to seek out an astrologer for answers to life's deep questions.  With an algorithm that I invented, this app will look at the birth chart, find the weakest chakra and then prescribe many routines based on that planet.  

This app will be based on a two tiered system using the monthly subscriber model.  The yoga routines will be given out for a lower subscription, but one of the best parts f the app is that it will utilize customized astrological content based on a system I created using a Meyer-Briggs type personality system generated by the app.  Each personality profile can then be used to give out such advice as future planetary transits, diet advice and the possibility of doing date matching in the future as more content as added.   The astrological content will reside on Astralineapp.com  and will be built out as the app gets more popular.  

The team consists of two people so far Me, the Founder, Ainsley Mosienko, Director of Hatha Yoga and a partnership with Idea Pros.  Idea Pros is currently a business incubator out of San Diego, CA run by Fred Carrey, who has over 30 years in creating and founding business start ups.  I pitched my idea to them and they helped me bring it into reality by creating the marketing, branding and doing the product development.  I am in charge of all the astrological content and Ainsley creates the yoga routines.  

I am seeking 200,000 dollars for a minority state so that I can cover operating and marketing costs for launch of the app and also to pay down my revolving debt that I incurred during the seed round of funding.  My plan is to duplicate the marketing strategy of Alo Yoga by reaching out to Instagram influencers and using them to market directly to the core audience of mostly women between 18 and 40 that practice Yoga, but also have an interest in astrology.

More about Kevin Keegan:
One thing that you get with me is a guy with a very unique story.  When I applied to be a partner with Idea Pros, they were moved by what I have been through in my life and the idea that I cam up with.  The selection process for them is very exclusive, with only about 1 out of every 200 submissions being chosen as a partner.  While I was writing my story, I was brought to tears on how Yoga saved my life.  I want to extend this blessing to others through this program and I have high hopes that it will help a lot of people deal with difficulty in their lives.  My motivations are simple, to help as many people as I can utilizing the talents I have been given through Yoga and Astrology.  I have over 22 years in the IT field myself and have taken about five years to get this program to where it is today.  I can also share the Marketing Research report which came back with about a B+ rating, so the potential to grab a huge portion of the the Yoga market is there.

Website astralineapp.com