Shh...Building relationships from Him/Her to “We” through the element of surprise by partnering up with small businesses.
PROBLEM:
1: PEOPLE LACK RELATIONSHIP SKILLS AND TRADITIONAL VALUES.
2: FROM HOOKUP CULTURE TO LONG-LIFE PARTNER,
FROM NEW COUPLES TO NEWLY WEDS,
FROM WIDOWED TO SENIOR CITIZENS,
PEOPLE HAVE TROUBLE MAINTAINING A RELATIONSHIP, FALL OUT OF LOVE, OR LACK ACTIVITIES TO BUILD ON THE RELATIONSHIP.
3: PEOPLE HAVE NOT LEFT THEIR HOUSE SINCE COVID
OUR MISSION IS TO INTEGRATE PEOPLE BACK INTO THE COMMUNITY AND HELP SMALL BUSINESS THRIVE.
CORE VALUES: LOVE AND INTEGRITY
SOLUTION:
“THE ELEMENT OF SURPRISE”
IS A “COUPLE” RETAIL THERAPY STORE FOR THOSE WHO WANT TO BUILD OR RETAIN A LONG LASTING RELATIONSHIP THROUGH THE ELEMENT OF SURPRISE AND CUSTOMER SATISFACTION.
CREATING AN EXPERIENCE THAT TURNS SINGLES TO “WE” TO “US”.
RENEWING RELATIONSHIP STATUS TO A FUN DATING EXPERIENCE.
HOW ARE WE GOING TO INTEGRATE THE CUSTOMER DEMOGRAPHIC BACK INTO SOCIETY?
DEFINE CUSTOMER DEMOGRAPHIC
SINGLES
COUPLES OF ALL AGES
MARRIED COUPLES WHETHER THEY ARE NEWLY WED OR HAVE SUSTAINED A RELATIONSHIP AND PARENTS ARE THE MAIN DEMOGRAPHIC.
WIDOWED
SENIOR CITIZENS
STUDIES SHOW
REFERENCING THE MASLOW HIERARCHY OF SELF-ACTUALIZATION, WHEN PHYSIOLOGICAL AND SAFETY NEEDS ARE MET, BELONGING IS THE NEXT CRITERIA AND DETERMINANT FACTOR NEEDED FOR BUILDING SELF ESTEEM AND SELF ACTUALIZATION. HOWEVER, EACH EVENT CAN BE SIMULTANEOUSLY PRESENT. THIS IS THE DEMOGRAPHIC THAT WILL BE SUBCONSCIOUSLY TARGETED. (“LOVE AND BELONGING” AND ABOVE)
COMPETITION:
VENN DIAGRAM OF “MYSTERY (B0X) VENDING MACHINES” AND “THE ELEMENT OF SURPRISE”
4 P’S OF MARKETING (ADVANTAGES AND DISADVANTAGES)
MYSTERY (BOX) VENDING MACHINES
PRODUCT: VENDING MACHINES
PRICE: PRICE UP TO $50. NO RETURN POLICY
PLACE: HIGH TRAFFIC, MALL
PROMOTION: TO YOUNG ADULTS WHO ALIGN WITH PRODUCT
DISADVANTAGE: LOCKED UP INVENTORY, NO CUSTOMER SERVICE.
ADVANTAGE: CONVENIENCE AND YOUNG DEMOGRAPHIC.
THE ELEMENT OF SURPRISE
PRODUCT: BRICK AND MORTAR-> TREASURE CHESTS BY CATEGORY
PRICE: INCREMENTS-> 10, 20, 50, 100, 1500+, COUPLE MEMBERSHIP (2 DROPS OF GIFT BOXES), RETURN POLICY 25% REIMBURSEMENT, STORE CREDIT.
PLACE: MEDIUM - HIGH TRAFFIC, COLLEGE TOWN OR MALL
PROMOTION: COUPLES WHO WANT A FUN EXPERIENCE.
DISADVANTAGE: EXPLAIN TO CUSTOMERS THE CONCEPT. (CURRENTLY CUSTOMER DISCOVERY.)
ADVANTAGE: SMALL BUSINESS PARTNERSHIP. (MARKETING)
SUSTAINABILITY:
SHOWCASE ARTWORK ON RETURNABLE TREASURE CHESTS.
BUSINESS MODEL
(CUSTOMER DISCOVERY)
$100 COUPLE ANNUAL MEMBERSHIP
???? SMALL BUSINESS PARTNERSHIP
INVENTORY
MARKETING
THIS IS WHERE I NEED YOUR HELP
HOW MUCH ARE YOU WILLING TO PAY FOR AN ANNUAL MARKETING MEMBERSHIP?
HOW DOES IT WORK?
CUSTOMER DEMOGRAPHIC WILL ENTER THE STORE. THE STORE WILL BE FILLED WITH TREASURE CHESTS MARKED BY CATEGORY (INVENTORY (HIM/HER), RESTAURANT, AND CLOTHING)
IN EACH BOX WILL BE AN ITEM OR SLIP CONTAINING A VOUCHER OF “SAID” PARTNERSHIP FROM SMALL BUSINESS.
IF THE CUSTOMER DISLIKES THE GIFT, THEY HAVE THE OPTION TO REGIFT, OR LEAVE IT IN THE STORE FOR 50% REIMBURSEMENT AND STORE CREDIT.
ITEMS LEFT IN THE STORE WILL BE ON CLEARANCE, VOUCHERS GO BACK IN THE BOX.
