Alli Blair New York

Alli Blair New York empowers women to live a fabulous and ethical lifestyle with clothing that puts a smile on their face through our products from the most innovative organic and recycled Italian fabrics all made from natural fibers like Organic Silk and Recycled Denim. We are leading the sustainable transition, by creating a 360 degree sustainable experience from product to packaging to shipping to end-of-life.

We are Revolutionary
1. We are pioneering the use of various organic and recycled natural fabrics.
2. We are leading the sustainable transition, by creating a 360 degree sustainable experience from product to packaging to shipping to end-of-life. Our poly-bags are compostable, our packaging is organic and reusable, and our shipping partner is circular and carbon neutral. We are working on a strategic take-back initiative with our fabric manufacturers, to establish a vertically integrated fabric recycling program.
3. We create whimsical, trendsetting, ethical clothing and accessories, proving that sustainability can be fun, fashionable, but also attainable.
We are yet to find another company that can claim all 3 points.

We Inspire Others to Join
1. We put it all out on the table, sharing our innovations, exposing our supply-chain and welcoming a following of changemakers.
2. We produce easy and educational content that fosters an open conversation around zero-waste and low-carbon lifestyles.
  3. We collaborate on branded experiences and partnerships, to embed sustainable fashion into the changing culture.

 Competitive Advantage
• Innovation - New, certified sustainable materials and techniques
• Loyalty - Long term customer and employee engagement
• Reputation - Positive feedback, tangible social
Positive Bottom Line
• Cost Savings - Creativity with waste; reduced taxes and charges
• Increased Sales - Capturing the sustainability market
• Risk Mitigation - Secure, safe and traceable supply chains; resilient supply of raw materials
Social Impact
• Sustainable development - Measurable positive impact for people and planet
• Recruitment - Attracting talent
• Employee wellbeing - A purpose-driven business increases productivity and reduces turnover

Major Goals
1. Host Pop-ups & Open Flagship
We will have pop-up shops in multiple locations to test their success and then we plan to open a minimum of 5 brick and mortar stores in 10 years, starting in NYC, then Copenhagen, Florence, London and Paris.
2. Establishing our credibility as a Sustainable Brand
We will implement a transparent & informative communication with our customers that outlines our sustainable practices to develop trust and credibility with our community, including all certifications
3. Launching our take- back program & TheRealReal collaboration by
We plan to develop a take-back program to bring new life to products with our fabric manufacturers in a vertically integrated system within our supply chain. We also are planning to partner with TheRealReal to create incentives for our customers to extend the life-cycle of our products.

2022 Direction
Our supply chain allows us to have a head-up on competition with research & development with new innovative fabric solutions.
We will be able to build a connection with our community quickly with uplifting, credible & sustinable solutions.
Build a dynamicly responsive and highly informative e-commerce platform & digital showroom with a strong backbone with our digital retail platform.

Our Founder:
Alli Blair, the founder, is a Parsons-trained designer, with an enterprising attitude, and experience in fabric development, clothing design and supplier communication. With a sustainable mindset that flows from her roots, she noticed the lack of clothes that were made both fashionably and responsibly, and was tired of having to make compromises, either with style or sustainability. As a response to that, Alli Blair the label was born. Growing up in the suburbs of Manhattan, Alli spent most of her childhood successfully competing in horse-back riding, while travelling all over the world. Capably juggling this rigorous schedule with her academic commitments at Berkshire School, she thrived in math, science and the arts, and (naturally) led the Sustainability Committee. A scholarship to Southern Methodist University, and in particular a course on Italian fashion, helped her realise that fashion was her future, which led to an Associates at Parsons with a 3.9 GPA and an offer of Valedictorian. Alli is currently a designer for Sachin & Babi, working on fabric development, main collection design, and collaborations for partners such as BHLDN, Anthropologie, Dillards and Carolina Herrera. She also manages all communications with Sachin & Babi’s fabric manufacturers and garment factories.

Core Sustainability Principles
 NATURAL
Every element of every garment is naturally-derived, right down to the trims. In the future, as soon as the technology exists, we want it all to be recycled as well.
OPEN
We put it all out on the table, educating our customers, sharing our innovations, and welcoming a following of changemakers. In the future, we will extend our size ranges even further, because sustainability should be for everyone.
DESIGNED TO BE LOVED
Every piece has been considerately made, for the wearer to love, and to love themselves in. Clothes that spark joy are cared for and cherished, then saved and passed along to the next generation.
NOT INVINCIBLE
When clothes are made respectfully, nothing lives forever. Our products are the finest quality, but when their time comes, they can biodegrade. 30% of our products can be sent back and recycled. As soon as the technology exists, our aim is to reach 100%.

Leverage
The founder, Alli Blair, has 3 years of experience working as Associate Designer and Fabric R&D Manager - holding the responsabilities of product development, graphic designer, and other odd jobs behind the scenes - working on around 5 collections at any given time. This has given her very strong problem solving skills, as well as management and collaborative skills that exceed those of her peers.
An investor and our in-house shoe designer owns our footwear manufacturing facility and has important contacts in the manufacturing industry in Italy, specifically in
With advisors in finance, strategic consumer marketing, operations, retail, e-commerce and sustainability, we have a leg up on other start-up brands.