ALL CLEAR GRIPS

EXECUTIVE SUMMARY

 

ALL CLEAR GRIPS is the current version of the original company I founded in 2001. The major difference is that I now have a wrap grip that can be used for baseball/softball, fishing, hockey, lacrosse, pickleball and all racquet sports. A stock or custom label can be installed first and then the clear grip can be installed over the label if desired. With the sports listed above, there is in excess of 200,000,000 participants just in the USA. Everyone is a potential customer since personalization has become commonplace now.

The initial product launch for pickleball is about to begin. Walmart has approved the item and will retail for $9.98. They also have indicated that we can launch the same product into the fishing department with some sizing and pricing modifications.

The plan is to sell the baseball/softball, hockey and lacrosse grips through a few Team Sales companies. They sell to colleges, high schools and travel teams. Website sales will be a significant portion of the business and grow as our social media exposure increases.

The benefits of the grips is that each grip can have a custom label which is not possible at this price by anyone else. The grips feel better, last longer and is easily distinguishable, which is very important in pickleball. 

The golf grips will be sold through the website and directly to Heritage Charity Auctions and Awards. They are licensed with every collegiate alumni and Greek organizations. Our manufacturer’s agreement is in place.

First and foremost, all of our grips are Made In the USA.

 

COMPANY DESCRIPTION

ALL CLEAR GRIPS has 2 types of grips, injection molded for golf, and extruded grips for most other sports. Stock and/or custom labels are designed and printed in house. This creates a unique look and personalization. With over 80 wins on the PGA, LPGA and Champions Tours since it debuted in 2001, this is surely not a novelty product. Hundreds of movie stars, athletes, actors, musicians and even politicians have or still use these golf grips. Many of them are awaiting the wrap grip for their kids and friends for baseball/softball, pickleball etc. to be released. Corporate branding has been a significant portion of the business to date at golf tournaments in the gift bags and in their promotional products catalogs. Some of the images through the years of professional golfers winning a tournament and holding up their putter with a clear putter grip are endearing.
 

MARKETING AND SALES PLAN 

As mentioned previously, each product has a different strategy for sales. My sales strategy for each sport is to utilize people in the specific markets who have assisted me in the R&D and have national exposure with a sales force as needed. Wholesale pricing still provides at least a 50% margin, website sales will be the bonus. Finding the sport specific or proper social media influencers will be a primary task. I have a number of options and will make some decisions in the very near future. The website is now live and operating properly. I plan to be back promoting the golf grips on the PGA Tour in the fall. The independent Tour Van run by Scotty Garrison will be my home base. A yearly fee allows me space for product and I can design and print custom labels on site or select from my inventory of labels. The Monday-Wednesday, non playing days, provide me access to the putting green and driving range to present the entire product line. Most of the pros have families with kids, who play youth sports, which is what will move the needle with social media. Imagine a pros kid with a picture of his dad on his baseball bat or golf club, or vice versa. My longstanding relationship with the media will allow me to promote my new product line as I have done previously. The baseball/softball marketing will be handled by my exclusive distributor. The possible sleeper is the fishing market. This could be the biggest market of them all based solely on the almost 80 million fishing licenses issued annually.

 I am aligned with a company that has the licensing for collegiate alumni and Greek organizations. I have a manufacturing agreement to sell the grips and labels to them for distribution to every booster club and organization. This is the type of gift bag item for their golf tournaments which every chapter conducts at least once a year. It will also be proudly displayed on their website.

 

APPENDIX

A little about myself if you are interested. I have a 40+ year history with the PGA, LPGA and Champions Tour as the second mobile club repairman and 14 years spent with David Leadbetter as his club fitter and repairman. My Tour Van has been used for many charity/celebrity golf tournaments across the country installing custom golf grips for over 20 years. My original clear golf grip company was founded in 2001 and can boast 81 PGA, LPGA and Champions Tour victories. My responsibilities changed when my mother got cancer for a second time and I moved in with her to care for her. After her passing, I formed ALL CLEAR GRIPS, LLC. 

www.allcleargrips.com

My gallery of celebrities, on the website, who have used or are still using the product includes: professional athletes in all sports, movie stars, actors, musicians and even some politicians. I am confident that the same levels and beyond will be reached again with my presence on the PGA Tour again.