https://ajornada.docsend.com/view/srtbsg3dv394h78khttps://www.youtube.com/watch?v=X5f1D7ErP04Originating in Fashion, we bring expertise in operations, product design, experiential marketing, as well as brand & category strategy. Beyond our core team we've surrounded ourselves with sought after Spirits & CPG industry experts. We started with the belief that entering an unknown spirits category would present a unique opportunity for a brand as customers increasingly seek novel and distinctive taste experiences. This would allow us to build a loyal customer base while driving innovation, and achieving strong brand recognition not possible in overcrowded categories.
Ajornada is a small batch premium Cachaça grown and produced on a small family farm in the lush countryside of Minas Gerais, Brazil. It is non-GMO and contains no sugar or additives of any kind. Ajornada displays a floral, fruity, and slightly sweet, grassy herbaceous flavor profile and is grown in the most complex ecosystem in the world. With no interference from wood on the palate, Ajornada boasts an exact balance between the spirit and the sugarcane. Distilled from cane juice and produced exclusively in Brazil, Cachaca is one of the liveliest, complex, and versatile spirits in the world. Cachaca is the 3rd most consumed spirit in the world by volume. Most widely known for its Brazilian cocktail, the Caipirinha, made with muddled lime and superfine sugar. The versatility of the spirit allows for a like for like alternative in any of your favorite rum, tequila, and gin-based cocktails. Handcrafted with no additives added to the fermentation process. Ajornada utilizes a 24-hour natural fermentation process and copper distillation that preserves the natural flavor and aroma of the sugar cane imparting a smoother flavor and taste.
Our Prata e Amburana Cachaça Blend is special because it is the first & only of its kind in the American market. A light & refreshing, tropical with a hint of sweet & grassy flavor profile. Our Prata e Amburana Cachaça has the smoothness of an aged Sipping Cachaça. It is an amazing base spirit for cocktails but smooth enough to be sipped neat or on the rocks.
Our Carvalho (Portuguese for American Oak) expression has been aged in Pernod Ricard Whiskey Barrels for 18 months and does a tremendous job of blending the unique & new taste of cachaça with the American familiarity of notes of vanilla & butterscotch that come with American Oak Barrels.
Ajornada is a Minority owned brand founded and based in Los Angeles. We come from the Luxury apparel space (Ralph Lauren, The North Face, Oakley). Under the guidance of esteemed Master Distiller Mauricio Maia and Augusto Lima, we've been able to create an award winning, unique blend of cachaça worth bringing to the US market, starting with Los Angeles, CA. Our "better for you" craft cachaça starts its journey on the Lima family farm in Minas Gerais, Brasil with 360 sustainability. We’re building a foundation on the simple mission of introducing America to cachaça, the 3rd most consumed spirit in the world, neighborhood by neighborhood, and one city at a time. We're looking to partner with the right concepts & brands where our cachaça can not only help elevate the environments & atmosphere, we're stocked in but also be additive to the concepts that represent us.
Our 2 expressions of cachaça (Unaged & Aged) have medaled on 3 continents, winning the following awards:
- Best Cachaça at the Los Angeles Spirits Awards (North America)
- Gold at International Sugarcane Spirits Awards (Brazil / South America)
- Gold at Expo cachaça (Brazil / South America)
- Silver at Spirits Selection (Europe)
-Most awarded Cachaça at the San Francisco World Spirits Competition 2023 (North America)
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