A Family Farms

 A Family Farms

Identity
A Family Farms will use regenerative agriculture practices to grow and raise the highest quality organic vegetables, fruits, meats, and eggs. 

The best fruits and vegetables come from the best soils. That carries over to the grass animals eat. We want to build amazing soil though natural processes with an accelerated push. This requires a mixed production farm. A farm where there is very little waste because everything produced has a use. It also means we won't be using a tractor, combine, or other large piece of equipment.

Problem
Single product farms deplete soil nutrition, are prone to catastrophic loss, and statistically don’t grow food for people. Not all the produce for people makes it to people. 50% of the food that is grown for people does not even make it to a market either because only part of the crop is harvested, or the produce doesn’t meet standards. Mechanized farming techniques require weed suppression and pest control in the form of chemicals. This adds costs and reduces the revenue per a square area of farm utilized while harming consumers. 

Our Solution
A Family Farms will produce vegetables using a market garden design, reducing our need for weed and pest control. We’ll raise poultry on pasture, providing a hardier and more resilient stock while delivering a better product for our customers. We will pasture raise sheep and alpacas which will make healthy, very desirable fleeces and lamb meat. We will produce microgreens as a high nutrition product. And more as we scale and draw a larger consumer base.

Target Customer
People that want to eat healthier. People that care where their food comes from and how it was grown or raised. People that want to know their farmer. People turning to food as a medicine. Chefs that want to cook for flavor. Chefs that want to use the best ingredients. Parents that want to give the best food to their children. People that want fresh food. People that want local food.

The Competition
Few farmers produce certified organic produce to local consumers. Even fewer produce regenerative agriculture certified produce to local consumers. Our leading competitor is Gabe Brown’s farm, Browns Ranch, from North Dakota. He is an industry leader in this field.
 
Revenue Streams
A Family Farms will sell produce, eggs, poultry, lamb, and microgreens via CSA, subscriptions, farmers markets, and from a farm stand. The poultry in particular and possibly the microgreens will be sold online for anything that can’t be sold off locally.

Marketing Activities
We will use local Facebook advertising and local Google advertising to target web users in our target areas combined with a YouTube channel to showcase and discuss our products. We will use a sales funnel to capture user information and provide informational material to our prospective clients. Our sales funnel will offer a subscription model for grocery delivery. Our online store will have poultry and a few other items. We will regularly show up at farmers’ markets, provide informational material along with our products.

Monetization
A Family Farms will raise poultry on pasture whose meat and eggs sell for a premium; raise lamb on pasture whose fleece and meat sells for a premium; raise alpacas on pasture which makes their fleece a premium product; use regenerative agriculture practices with a market garden techniques which provides a higher yield of produce per area than other methods and sell at a higher premium than organic cert foods; plant orchards of hard woods as a long term product; build some Air BNB sites to rent out; build social hall/wedding venue; and plant berry bushes for additional products. All this across a five year plan.

Team and Key Roles
Cameron will handle analytics, systems development, and logistics having over five years' experience working in such areas.
Daniel will handle business operations, finances, and employee training having over six years' experience in such areas.
Heather will handle sales, HR, and marketing having over eight years' experience in such areas.

Market Size
The global microgreen market was $1.45B in 2021. The US microgreens market in 2019 was $1.27B. The US organic food market in 2022 was valued at $76.4B. Total grocery retail market was 60% organic goods in 2020 with a key demographic of adults under the age of 40. The US poultry market is $284T. The organic production is 0.67% of the market. Many consumers today are seeking a connection with their food. They want local, fresh, ethical, and organic. This is a growing trend amongst millennials and younger generations.

Market Growth
Microgreens market is expected to grow roughly 11% CAGR and forecasted to hit $3.6B by 2030. The US microgreens market is expected to reach $2.19B by 2028. Organic food market is expected to increase by roughly 11% CAGR and is up 15% this year in 2023. 68% of American are buying organic of some kind. The demand for organic poultry is expected to grow 14.5% CAGR.  The poultry market is expected to reach $375T in the US by 2031.