33 Farma is a Pharmacy E-commerce Marketplace Platform, with the following highlights
- over 120+ Stores in the City of Sao Paulo
- Over $150M Brazilian Reais in Inventory (Approx USD $30M)
- It has over 40K products that are catalogued, which customers can buy from.
- Customer get their order delivered in about an hour, 70% of the orders within 30 minutes
- The Pilot phase of the platform is complete, with major success
Pharmacy Market in Brazil:
- 95% of medication does not need prescriptions, only 5% of items do
- The Average margins on medications is 45%, with some item having as much as 200% and some about 10%
- Its a growing Industry in Brazil, with a CAGR of over 15%
- The top 5 major players only contribute to 50% of the Industry revenue, There are thousands of mid size and small pharmacies which need a tech platform
- When we approached them 100 pharmacies signed up in less than 60 days
- The demand for a marketplace if urgent and strong
Our Business model:
- 33 Farma is like the Amazon of the pharmacy stores in Brazil, we sell what the pharmacies have, they hold the inventory
- We have the product delivered by 3 delivery partners
- We have not started charging a fee for sales or delivery yet because it's just been a year that we launched
- Our Revenue model is to increase orders per store with Marketing and then start charging 20% of each sale
- We also intend to generate revenue by marketing/advertising for specific pharma companies and labs on our platform
- We also intend to keep 5-7% of the product discounts to ourselves
Customers:
- We have over 10K downloads and users, without much marketing or adv
- Our customers need speed or delivery
- Our customers are not very price sensitive, given that they need speed
- 60% of our customers are women 40% are men and spread across the 20 - 55 age group
Team:
- A very strong management team
- A superb technical team
- A great support team
Credentials:
- Our Mentors are from the Pharmacy retailing and wholesale business
- They have over 50 years of experience and have industry connections
The details attached in the slide deck
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