At 2MamaBees, we create sustainable, heirloom-quality playhouses, swing sets, and children’s toys that inspire creativity, foster family bonding, and promote sensory development.
Our Market:
Last year, the global toy market exceeded $100 billion, with a growing demand for premium, eco-friendly products. Families are increasingly seeking high-quality, sustainable options for their children’s playtime.
Market Growth:
The luxury children’s play product segment is estimated to grow at a compound annual growth rate (CAGR) of 5-7% over the next five years, as parents prioritize quality, design, and sustainability in their purchases.
Revenue Model:
We generate revenue through direct-to-consumer sales, wholesale and drop ship partnerships with over 110 retail locations including Target, Sam's Club and Walmart, and an expanding affiliate marketing program. Our products yield a healthy profit margin, with ongoing plans to improve operational efficiencies as we scale.
Our Traction:
Since our launch in 2019, we’ve grown from a small Etsy shop to an award-winning luxury brand. This year alone, we’ve been recognized with Toy of the Year 2024 for our Londyn Swing Set and the Stevie Award for Women in Business - Building Sustainable Supply Chains. We’ve also partnered with organizations like American Forests to plant trees with every purchase, underscoring our commitment to sustainability.
Our Team:
Co-founded by Juliana VanLaanen, a seasoned entrepreneur with a background in corporate leadership, and Samantha Alavi-Jackson, a mother of five whose personal experiences inspired our mission, 2MamaBees is driven by passion and purpose. Our team blends expertise in business development, sustainable manufacturing, and design to create products that resonate with families worldwide.
Our Vision:
We’re seeking funding to scale production, expand into Canada, and drive innovation in sustainable play products. With your support, we’ll continue to redefine playtime by combining quality, creativity, and environmental responsibility—ensuring families everywhere can experience the joy and connection our products bring.
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