# San Francisco Equity Partners

Investor in San Francisco, California

## About San Francisco Equity Partners

San Francisco Equity Partners is a private equity firm that invests in lower middle market businesses across the consumer sector value chain.

SFEP partners with differentiated businesses seeking not only financial capital but also a hands-on, operationally focused investment partner who will be closely involved in the process of building value. To each of our partner companies, we serve as an extension of the management team and provide deep consumer domain expertise, strategic and operational guidance, a broad network of relationships, and a stable of industry resources.

SFEP’s experience building consumer brands as well as companies that support those brands, such as manufacturers and service providers, gives us a uniquely comprehensive view of the consumer value chain. We work proactively with founders and management teams to help them develop the vision, organization, and infrastructure necessary to drive sustainable growth while preserving company culture and authenticity. We believe that our highly focused and active approach to partnership leads to optimal outcomes for all stakeholders.

Investment Criteria

Revenue: $15–$100+ million EBITDA: $3–$15+ million Equity Investments: $15–$40+ million Investments: Control or Significant Minority

## People

- **Scott Potter**, Managing Partner

## Key Facts

- **Location:** San Francisco, California
- **Investor Type:** Private Equity
- **Founded:** 2005

## Investment Industries

- Beauty/Cosmetology
- Hospitality/Food Service
- Health and Wellness
- Manufacturing
- Marketing
- Pets/Animals
- Logistics/Transportation
- Sports/Recreation
- Other

## How to Contact

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