# Red Giraffe Advisors

Investor in New York, New York

## About Red Giraffe Advisors

Red Giraffe Advisors is a venture capital and start-up advisory firm founded in 2013 and based in New York City. Structured as a solo-GP vehicle, it makes concentrated angel and pre-seed investments, allowing flexibility without the deployment pressure or reporting requirements of a traditional fund.

Beyond investing, the firm provides advisory services to early-stage companies and operates Retail X Series, a resource ecosystem for pre-seed founders featuring webinars, a podcast, and a Slack community focused on retail and consumer innovation.

Its focus has spanned B2B retail tech, fashion tech, DTC e-commerce, and consumer brands, more recently extending into sports verticals like women's and mixed-gender leagues, fan engagement, and community-driven sports platforms. Notable investments include Silk + Sonder, Stantt, The Wing, Modalyst, Monica + Andy, and Unrivaled Basketball.

The firm typically writes concentrated seed-stage checks, with past rounds averaging around $2.5M. Its investment criteria favor female and/or underrepresented founders, applied inclusionarily rather than exclusionarily, and its approach emphasizes close, hands-on mentorship over broad portfolio scale.

## People

- **Sapna Shah**, Principal

## Key Facts

- **Location:** New York, New York
- **Investor Type:** Angel Investor

## Investment Industries

- E-Commerce
- Fashion
- Technology/Web/App
- Retail/Clothing
- Sports/Recreation
- Other

## How to Contact

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