# Pete Moore, Angel Investor

Investor in Mona Vale, New South Wales, Australia

## About Pete Moore, Angel Investor

I founded my first company in 1998 after seeing how a \*very\* basic online banking website completely changed customer attitudes at Westpac. That startup was DOA and quickly morphed into a moderately successful consulting company that taught me the perils of customer concentration. Our biggest customer by far got a new CEO who declared that online retail would never work.

As so often happens failure was the catalyst for something better. With colleagues from the solutions business, we founded a software company that was later acquired by Atlassian. After an extended earn out I took eighteen months off to look after my 3yo and newborn. It turns out that 100 hours a week at a startup is a cakewalk compared to that.

An IOT startup captured my attention and I went from would be Angel to quasi-founder. This experience taught me as much about how not to Angel invest as it did about the insane complexity of full stack consumer electronics businesses and IOT (which was a lot - it is hard). It was one of those very painful experiences when I knew in my bones that there was a big opportunity but I never quite figured out how to capitalise on it. In retrospect we broke too many cardinal startup rules and squandered our opportunities.

## People

- **Pete Moore**, Angel Investor

## Key Facts

- **Location:** Mona Vale, New South Wales
- **Country:** Australia
- **Investor Type:** Angel Investor

## Investment Industry

- Other

## How to Contact

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