# Mercato Partners

Investor in Salt Lake City, Utah

## About Mercato Partners

Mercato Partners is a growth-stage investment firm founded in 2007, investing in leaders and companies changing how we live, learn, and work. The firm has managed four funds totaling $1.2 billion in assets under management, with $400 million currently active.

The firm intentionally maintains a concentrated portfolio, currently holding just 17 active companies, favoring deep partnership with a select group of exceptional founders over broad diversification.

Mercato's investment criteria target companies with $10 million or more in annual revenue, 75% year-over-year growth, and round sizes of $10 million or more. Notable current and past portfolio companies include Skullcandy, Domo, Control4, Fusion-io, Venafi, and Kalderos, spanning consumer, healthcare, and enterprise software.

The firm's investment approach centers on partnerships over rigid playbooks, aiming to be a founder's trusted advisor well before formally joining the board, with a particular focus on investing in underserved and underfunded geographies outside traditional venture hubs.

## People

- **Greg Warnock**, Co-Founder & Managing Director

## Key Facts

- **Location:** Salt Lake City, Utah
- **Investor Type:** Private Equity
- **Founded:** 2007

## Investment Industries

- Health and Wellness
- Technology/Web/App
- Other

## How to Contact

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