# Applied Equity

Investor in Boston, Massachusetts

## About Applied Equity

Applied Equity is a private investment partnership based in Boston and New York that invests in search funds and early-stage growth companies, and has been a search fund investor since 2004. It complements institutional investors as a principal investor with a long-term hold perspective.

Its partners are former McKinsey senior partners who coach searchers through a unique expert-mentor model, with monthly and ad hoc check-ins on industry selection, seller trust, deal pricing and structure, key bets, and diligence before and after LOI.

It focuses on B2B services with compliance requirements, tech-enabled services, vertical and niche horizontal software, healthcare practices, services and technology, and multi-unit rollouts and rollups. Investments include Cerbo, MeterNet, Luggage Forward, Sayres Defense, Ennoble Care, dotCMS and Swoogo, plus venture investments in Jebbit and Sift Healthcare.

## People

- **Brad Brown**, Managing Partner

## Key Facts

- **Location:** Boston, Massachusetts
- **Investor Type:** Private Equity, Venture Capital
- **Founded:** 2016

## Investment Industries

- Business Services/Legal
- Medical/Healthcare
- Technology/Web/App
- Other

## How to Contact

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