# AJAX Equity Partners

Investor in Atlanta, Georgia

## About AJAX Equity Partners

AJAX is a private capital company that makes ownership investments in lower middle market companies with positive historical performance. We are operators who work with founders and business owners who have built stalwart businesses but are ready to make a change in ownership. Moreover, they want to see the teams they developed continue and thrive. Yes, we are buying your company, but we are investing in your People.

In a "change of control" investment, we take great care as new owners to preserve what has been built. We uphold the quality of the services that have made the company great and the people behind it who made it that way.

We operate on a system of proprietary playbooks for Sales, Marketing, Customer Success, Finance, and HR. The playbooks are based on 15 years of business success and are applicable to a wide range of industries and a key reason for our success.

Investment Criteria

▪ Investment Size – $1MM to $7MM in total Enterprise Value ▪ Historical Financial Performance– Historical performance of achieving 15%+ EBITDA or SDE margins and revenues in excess of $1.5MM ▪ Stable Demand – We like businesses that are non-cyclical ▪ Industries - We are industry agnostic and prefer B2B businesses in the professional and industrial services, manufacturing, and related verticals--we do not invest in restaurants, franchises, or other related hospitality industries

## People

- **Nick Fraunfelder**, Founder & Managing Partner

## Key Facts

- **Location:** Atlanta, Georgia
- **Investor Type:** Private Equity
- **Founded:** 2022

## Investment Industries

- Business Services/Legal
- Manufacturing
- Other

## How to Contact

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