Beauty holds a strong position in the direct-selling industry, which is growing rapidly. In a market filled with brands owned by corporations, xoxo Gina stands out with a unique advantage – GINA.
Gina's beauty heritage has been passed down through generations, with 27 professional hairdressers in her family since 1929. She has successfully transformed this legacy into a flourishing empire as the Founder of Phenix Salon Suites. Through this, she has empowered over 15,000 beauty entrepreneurs across more than 400 locations worldwide. Gina is a standout figure in the beauty industry, inspiring stylists and makeup artists globally.
Introducing the new Xoxo Gina Cosmetic Collection, designed by Gina Rivera, a beauty expert and successful entrepreneur. Gina has created a line of multi-purpose lip and later-stage cosmetic and beauty products. The collection begins with the Xoxo Gina Lip products which are formulated to enhance your signature smile while rejuvenating your lips' youthful appearance. Each product is designed to deliver pure color while treating your lips with Gina's signature Youth Boosting Complex.
The opportunity to grow Xoxo Gina Is abundant. The industry states that 6.3% of the 15 million engaged in the network marketing industry in the US are part-timers, and 75% are females between 25 and 54 years old. According to US Lipsticks statistics, 81% of women and 39% of men in the USA use lipsticks, opening an excellent start to position our brand and gain market shares from the industry with our impressive portfolios. As Lipsticks market trends, Matte lipsticks and gloss have the highest selling portfolio in the industry, and xoxo Gina is on trend, launching with growth textures like a gloss with our glaciers and mattes with our velvet matte collection. Preferred customers stand out, with 33.1 million clients who purchase products from a direct selling company in the USA monthly during 2023.
Our Goal at Xoxo GINA is to deliver $9.8M in sales over two years and $263M in five years with an EBITDA of $71M by focusing on its strengths, key customers, and the company's underlying core values. While also improving the gross margin on sales and working capital.
Ready to Ask For Funding for your company?
Post a Funding Request