We are opening an indoor dog park with restaurant and bar. Plan to franchise. Starting location in southern Maine/ NH area. We have an opportunity for some remaining equity in the initial raise. We have several additional potential locations available for additional sites. I would be happy to have a phone call and share more details.
I look forward to connecting
www.WoofPlayEat.com/Investor
Introducing Woof Play Eat
● First-of-its-kind indoor dog park + dining concept in Maine.
● Dual Experience:
○ Dog Park & Daycare: Off-leash and on-leash areas, enrichment programs, daily passes, and memberships.
○ Full-Service Restaurant & Bar: Premium food such as stone-baked pizzas, gourmet burgers, artisanal sandwiches/salads, craft cocktails, and specialty coffee
● Dedicated Small & Large Dog Zones for a safe and enjoyable experience.
● Dog Monitoring & Short-Term Daycare so members/owners can dine while their pets are supervised or drop off during short errands.
● Planned Expansion via Franchising.
Massive Industry Potential
● 63M U.S. Households Own a Dog. (APPA 2023-24 Pet Owners Survey)
● $275B Projected U.S. Pet Industry Spending by 2030. (Morgan Stanley Research)
● Indoor Dog Parks Are an Emerging Market with Growing State Approvals.
● Portland, ME has a Higher-Than-Average Household Income ($100K+ vs. $70K National Avg.).
Financials
Projected Revenue (Years 1-5):
● Year 1: $2.3M
● Year 2: $3.1M
● Year 3: $3.5M
● Year 4: $3.9M
● Year 5: $4.3M
● Gross Margin: 50%
● Net Margin: 15-20%
● EBITDA figures available upon request for investor confidence.
Deal Terms
● Straight Equity Investment.
● 4-5X potential Return on first location within five years. “projected”
● First round investors also gain equal equity in the franchise/licensor business.
● $10M Valuation Target for Expansion (Comparable industry valuation data available).(Where did this come from? Initial valuation is at about 5MM)
Multiple Revenue Streams:
○ Dog Park Memberships & Passes
○ Restaurant & Bar Sales
○ Short-Term Dog Monitoring & Daycare
○ Event Rentals & Special Services
○ Future Franchise & Licensing Expansion
Traction
● Lease LOI Signed for Portland, Maine Location.
● Landlord Contributing to Buildout.
● State Health Approvals Secured.
● Several Committed Investors (Specific numbers can be shared upon request).
Team
● Brad Sterl (Founder & CEO) – Former CEO of Ever Better Eating ($45M revenue)retail food manufacturing. 20+ years in restaurant & franchise development.
● Senior Advisor (Advisor) – 25+ years in dog daycare and boarding industry.
● Marissa Sterl, 15+ years in onboarding, education and training development M. Ed
● Restaurant Management Team – 25+ years of experience in premium food service.
● Dog Park Manager – 8+ years in daycare, kennel management, and dog behavior.