Witch's Cauldron

- The Witch's Cauldron provides a subscription service for a monthly witch box product. 
- The primary unique product within this subscription box is the iconic cauldron candle, which features a reusable cauldron-shaped vessel and a scented candle following a monthly theme.
- The monthly themes also carry to the rest of the box's contents, which includes a spell satchel, 2 alter resources, an iron-on patch, a collectable, and a newsletter speaking to the theme.

I think pitches are supposed to be concise. Above is what I'd consider the "meat" of it. Other critical information you can add is below, but can selected or de-selected depending on the audience you're pitching at.
- There's precedent within the witch community for successful subscription boxes like these to succeed, but an unoccupied niche in the market. Existing boxes mostly support specific belief structures (e.g. Wiccan, Norse pagan) or closed practices (e.g. smudging, voodoo). The Witch's Cauldron fills the niche for open practices.
- We've maximized our target demographic by focusing on open practices (i.e. building a subscription that works for a wider array of practitioners, especially those excluded by existing services), and also prioritizing accessibility (e.g. dyslexic-friendly font, and discrete packaging for 'closeted' practitioners). 
- We're outlining goals for 2024 that support the launch in 2025. These goals include:
      - optimizing our product with testers
     - building a customer base / reaching our target demographic with social media, advertising to existing established audiences on streaming platforms, and attending events like shows, fairs, conventions, and festivals
     -  acquiring our start up investment through crowd funding and personal investments
     - conducting market research for product feedback and pricing