Our product - the Garden HotZot is the world's most effective, environmentally friendly, point and shoot weed killer. It kills with jets of boiling water, cooking the weed in the ground where it lives.
Our business model - we intend to manufacture and sell the Zot through eCommerce until we have a sales track record that will attract major players in the Lawn and Garden power tool industry. We already have interest from Positec, Chapin Sprayers and FlowZone Sprayers. When we have sufficient interest from a major manufacturer, we intend to license our IP.
Our customers - 1) gardeners and families who want a safe lawn and garden for their children and pets. 2) Grounds crews for municipal parks, sports venues, golf courses, and business parks.
Team and credentials - founders Michael Peterson and Bonnie Bruce have the tenacity and industry knowledge to get as far as possible but now it's time to bring on new talent. We are looking for a strategic partnership with advisors or team members who have the experience, skills, and knowledge to keep us moving in the right direction.
Competition - 1) Roundup - a toxic herbicide that causes environmental damage and presents serious health risks to families and pets. 2) Steamers and torches - neither of these causes any damage to the root of the weed, so it grows back readily. Torches have been known to start fires and must be used with a fire extinguisher at hand. Both steamers and torches also cause damage to adjacent plants because of the heat "bloom" from the excess heat that billows away from the targeted weed, 3) Vinegar - destroys plant tissue above ground but does not penetrate the surface of the soil. 4) Heat lamp - heat lamps must be used with a cone to concentrate their heat and cannot be used on larger weeds - plus they only kill the portion of the weed that is above ground - not the root. 5) Robots - yes, there is a Roomba for your garden. It is cute but expensive and can only kill weeds that are 1 inch tall or smaller.
All of these solutions except for Roundup only target the portion of the weed that above ground, the Zot actually kills the root of the weed.
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