I am always looking out for the perfect photo opportunity. If you are an Instagram influencer like myself, or simply just in love with the camera, then you can relate on how difficult it can be to produce creative and new content. I havealways imagined a place where you can take photos ofyourself in unique settings. So, I have created the perfect selfie museum.
The SelfieHouse will implement a modern selfie museum where customers will have the opportunity to shoot fantastic photos in our professional Sacramentolocation. Our facility will allocate a vast range of different rooms and backgrounds capable of offering and diversifying the potential selfies that our customerstake. We will provide a selfie ring light at each station for your phone to automatically take your portraits. A selfie museum or Instagram Museum is a type of art gallery installation designed to provide a setting for visitors to pose in and photographers to be as creative as they desire. Here at The Selfie House, we spent more time on the experience, rather than the visual presentation. The Selfiehouse is exclusive and unique because I will provide a loyalty program for frequent visitors this program will include bring a friend, and 50% off next admission after 10 visits. This business will be good for the community by providing a safe,kid friendly, and fun environment for families to enjoy.The Selfie house ensures that all our customers receive first-class treatment every time they visit our art gallery. We will have CRM software that allows us to manage individual customer relationships, no matter how big or small they are. We will ensure that we involve our customers in some of the business decisions that affect them directly. I aim to provide top tier customer service and a unique lasting experience. Due to our awareness of the trend in the selfie museum industry, we will use a system where our customers must come to our studio for selfies. We also want to implement an online platform to book selfie sessions and enhance our online presence.
Our top tier customer service will have our customers returning for another experience. Staying on top of trends and swapping out rooms regularly will keep The Selfiehouse relevant with returning customers. Our terrific marketing plans will attract repetitive customers. Like using Instagram marketing reels, IGTV, Instagram ads, Facebook ads and trendy viral Tik Toks for our social platforms. We also plan to use postcards as direct door mail marketing. Our work will speak for itself when our customers post their new selfies on their social sites. We will then be tagged in these new trendy photos which will direct followers directly to our page where they can then find information about us. We will attract many customers daily this way. We plan to expand our marketing from social media to the streets by advertising on billboards, bus stops, business cards, and news ads.
The Selfiehouse is an LLC created in November 2020. It consists of two owners, who are sisters Sade and Destanee, who share equal rights to ownership. We conducted the idea of this selfie museum in May 2020 and began transforming our business model. Our business will stand out against our competitors from our different customer experience. We provide our customers a 360 revo spin for $5 additional dollars and the price to purchase this trendy hot topic item is $4,000. We will provide premium luxury, and vintageproducts that are trendy, so we stay up to date with current trends and remain relevant. We will provide customers with a dressing room so they can change in and out of clothes if needed for selfies. Customers will also have the option to bring their pets for portraits. There will also be lockers provided for purses, coats, and keys etc. When visiting other selfie museums, I found myself constantly putting my personalbelongings on the floor and that’s not a place a woman’s purse or child’s coat should be. I want my guest to be able to explore the museum hands free knowing their belongings will be safe, locked, and returned. This gives customers their full value of their visit, encouraging customers to visit again. We plan on averaging 3000-6000 customers per month. Our business has already made $9,800 in 8months in 2021 from running and operating out of our home-basedbusiness. We are looking to expand to bring our vision to life seeking capital for phase two.
This business is going to be very profitable as we are projected to make 1 million our first year with the plans we have before you include our marketing strategy, our unique customer service, our loyalty rewards program, and revo spin. We know we can profit this because in the east coast they are making two million and the west coast they are making 3 million. This business plan is all about my selfie museum business I am bringing to Northern California. This business is very lucrative, and the overload is extremely low. The remarkable thing that is going to set us apart compared to our competitors is that we produced a full-blown exclusive selfie museum layout that no one else has. This is a museum like no other you have visited. With my knowledge, partners knowledge and the social media world, we are confident we are going to be able to bring the community together for an amazing experience.
The Selfiehouse aims to set a modern, robust, luxury,and user-friendly facility designed to offer a setting for visitors to pose in. This provides visitors with high quality pictures, to be posted on social media platforms, such as Instagram, Tik Tok, Facebook, and similar websites with the potential aspects of going viral. We will include colorful backdrops, optical illusions, and trendy themes to diversify our offer to shoot fantastic selfies. The Selfiehouse wishes to deliver high value, affordable, luxury products. We are seeking a $65,000 loan. Our overhead cost is exceptionally low, and our prices are premium, so we can charge more. If we cover 400 people in 1 day, that will make up for two slow days. Our products are high end, premium, products; therefore, we are charging $25-$40 general admission, where this industry is usually charging $12-$20 for general admission. We plan to stay relevant by staying on top of trends and changing out rooms every 90-120 days along with seasons and holidays. This will drive customers in at an urge because some rooms will be an exclusive limited time offer.
SW Investment DBA The SelfieHouse is an LLC created in November 2020 by two sisters Sade and Destanee in Sacramento, California. We originally started our business doing real estate, then shortly changed our concept to a selfie museum in May of 2021. Destanee and Sade are two sisters that came together to create memories in Sacramento through selfies. We are suitable for this concept because CEO Destanee is an ambitious woman that grew up around entrepreneurship and has been an entrepreneur half her life. Managing things like concession and lemonade stands, daycares, mental facilities, and nursing homesin a healthcare setting. I have managed a family-owned BBQ restaurant and lead as captain of both soccer and cheer teams for 8 years. I have created and ran my own car fleet managing a team of 4 using Turo and other online platforms, so, I know what it takes to lead a team to success. I am applicable to create this business because I have been actively modeling and networking in this field for 10 years with photographers, models, and artist. Being on the modeling scene for years, I have seen that Sacramento lacks studio space and creative art designs for photographers and tourist to capture a moment. I hear photographers ask and request this daily in Facebook groups that I am a member of too. I am the perfect fit for this job because I am adetermined, ambitious, successful African American woman with 15years of great leadership. I am an influencer with a high following, so I know what it takes to attract, market, and drive a crowd in. I have managed and supervised small businesses for over 10 years. I am a brand ambassador for several clothing, bikini, and jewelry lines. Creating this selfie museum gives me creative content settings to promote my products. Over time I have built relations with several local agencies, photographers, artist, and influencers, from being on the scene in the modeling industry, so I know spreading the name and staying busy will not be of any complication. Thousands have been waiting for this very photography studio to come alive and I amhappy to be the one to produce it. Before I began modeling, I once had confidence and identity issues, while going through a depressive stage in life. Seeing myself through a lens and a camera capturing the moment helped me overcome my confidence issue and see my inner beauty. I am strong with 10 years’ experience with these listed skills.
- Marketing -Advertising -Phones-Numbers
- Photography -Brand Ambassador -Sales
- Organization -Patience -Structure -Multitasking
- Problem solving -Leadership -Communication etc.
My name is Sade, I am the VP of The SelfieHouse and I am an event planner. I got into Interior designing when I was 15 years old. I started by helping family and friends re-design and style their rooms. For years I have always enjoyed creating high-quality themes for events. I have created themes such as rock n roll, retro, cowboys, pumpkin patch, SpongeBob and Frozen for kids. Posting my work online gave me a lot of exposure, I was able to getbooked for several events from client’s social media post. I have a loyal following base of 10,000 on all social media platforms. I have a real eye for creativity, and it shows when I transform any space I do. Having over 5 years’ experience designing, I know what it takes to transform any space and turn it into something unforgettable. I will incorporate my skill of interior designing with The Selfie House by staging our different selfie rooms and booths for visitors. We are perfect for this job collectively by Destanee’s management and leadership skills, aswell as Sade’s interior design experience to bring The Selfie House vision to life. To keep up with trends, management will do yearly trips to the east coast, Midwest, and down south to see content and concepts my competitors will have. I will keep up with seasons and holidays for trendy seasonal content to keep the longevity of my brand.
If you fund me, you will be helping create jobs within my community. My staff will look professional and well-groomed with branded SelfieHouse attire on. They will carry themselves cheerful, upscale, and well-mannered with posture. This position will be available to those fun, and energetic, ages 15-50 years old. I want to give those still in high school an opportunity to gain real life skills & experience in the workforce.Those already in adulthood, I want to provide part time work opportunities that will add a positive and safeimpact on their lives, and the communities. My staff will learn how to greet customers with excellent customer service, and check customers in and out usingour clover payment processing system. Staff will learn how to up sale customers to revo spin and offer instantprint photos. Staff will learn how to operate and sanitize selfie ring lights every hour to prevent the spread of Covid 19. Our employee selfie book will have photos of each room and detailed description of how each prop is placed. This is going to be implemented in my business, so rooms are always back to new after we have let public access them and props have been shifted. My staff will learn valuable life skills to take with them like organization, definition of team member, communication, time management, cash flow, sales, and leadership. We plan to give four jobs to the community offering part-time positions. Training will be 1-2 days going over company policy, compliance, work rules, laws, regulations, business model, greeting customers, culture of business, proper placement of props in staged rooms, and how to check customers in. Training will also show how to check customers in & out, close register, answer phones, lock doors 30 min. before closing, conflict management, log time sheets, and more. I plan to always have twoemployees onsite covering positions titled “station 1” and “station 2”.
According to Kneapublishing, smartphone users have a new habit of taking selfies, posting on IG and FB which will then be liked and commented on by their friends. This selfie culture influences the visitors of fine arts exhibitions and museums driving the urge to take selfies in front of a work of art display. This shows self-expression and self-identity of the performer. The selfie culture has influenced the behavior of millennials in appreciated works of art. The selfie culture as part of visual culture has influenced various fields such as tourist, destination, shopping centers, entertainment venues, cultural institutions like museums, galleries, education and so on to always improve the appearance and provide a place to take photos, to increase the number of visitors.
The selfie museum industry experienced sales of more than five billion us dollars last year and is expected to grow near fifteen billion. The 21st century is marked from the real culture to virtual culture. Virtual culture is supported by digital technology and is the choice of the people today especially millennial generation. Millenniums are the first generation in history that have grown up totally immured in a world of digital technology, which has shaped their identities and created lasting political, social, and cultural attitudes. Pew research center has labeled “Digital Natives in the land of digital immigrants.” Without doubt, we have embraced technology like no other generation. They adapt faster to computers and internet services because they have always had them.
232,000 selfies are taken in the USA each day (18-24 years old)
• 58.4 million of pictures have the hashtag #selfie on Instagram
• The USA is the second countries in terms of selfies per day around the globe
• Selfies are mainly shared on Facebook (48%), WhatsApp (27%), Twitter (9%), Instagram (8%), and Snapchat (5%)
The SelfieHouse will implement the only selfie museum in the nearby area by collecting a massive number of potential customers.
- We will apply affordable prices capable of engaging many customers from the opening of our facility.
- We will implement high-quality colorful backgrounds capable of enhancing the quality of our customers' pictures/photos.
- The SelfieHouse will not have direct competitors in the nearby area where we will operate.
This point is a significant competitive edge in the market.
- Given the nature of the provided services, we will register no costs for machinery or manufacturing tools. This will save a vast set of startup expenses.
- We will differentiate our offer by renting Revo Spins for parties and celebrations.
- Innovative nature of the platform.
- Scaling the business is easy as the foundations will already be in place.
The selfie museum and photography industry will spike in the next 1-3 years and will rise by 47% percent after 2022. Our customers are more likely to buy because everyone is on the hunt for the next photo op for their social media platforms. People want highquality, trendy, and creative settings to show casethemselves. Customers are likely to come to my business because this museum is something new to Sacramento and is super trendy. In my city Sacramento, we lack this very museum, and I am happy to be the one to bring it about. This trend will never die out because it is not a trend. Taking photosand art is a part of everyday life. Selfie exhibits are the new way to take selfies.
Various marketing strategies will be implemented. One factor that will play a significant role in the marketing plan is social media ads and being reposted on social media by big influencers, and our customers. Also using Facebook to build awareness to attract othercrowds. The second biggest marketing strategy will be direct mailers, sending coupons, newsletters, and post cards directly to our customers doors. We plan to use market strategies including flyers, signs, business cards, google, yelp, local Hulu ads, local radio host, and bust stop ads. Being posted by customers online is how our name will spread quickly by social media marketing. A press release will be sent to local news outlets before the launch of our opening. We plan to gift the first fifty customers with 50% of their next visit when we have a grand opening to ensure customers will visit again. We have seen what competitors do and what they do not do, we will be sure to do this right.
The company will use a specific Facebook Advertisement professional campaign to rapidly spread the firm in the near zone where it will operate. Second, we will use a dedicated website to extend our promotions and our entire brand. As the following action, we will create Instagram reels and IGTV on our profile, where we will quickly spread out our firm through shares, likes and comments on stories and posts (videos and pictures).
Customers are buying into this industry because they are user and selfie friendly. Levering the persuasiveness of selfie culture, artist, organizations, and brands are turning to selfie friendly museum exhibits as a way of increasing foot traffic, engagement, and social media sharing. This industry is selling because it is new, fun, and trendy. Selfie museums show self-expression in a unique way.
We expect to achieve 200 customers per day with an average income per day equal to $6,200 ($150,000 per month averagely) by offering our services.