The Haunting Grounds Cafe is a startup spooky cafe in Fort Collins, CO seeking to address the lack of unique, themed cafes providing a spooky, whimsical and artistic atmosphere. We will offer delicious coffee and specialty tea blends, spooky themed beverage creations, and creative eats and sweets for every palette. This will all be served by our talented staff while guests enjoy our eclectic, whimsically spooky atmosphere and decor. Key aspects of the business plan detail how technology like POS systems, free Wi-Fi, and contactless payments will be leveraged to create an immersive customer experience suited to the theme. Desired locations are being sought out between Old Town and CSU's campus in a historical retail space of 3,500 to 5,500 square feet. This can accommodate the envisioned decor, seating, art displays, retail and art consignment storefront space, and kitchen facilities, while also providing ample space to host weddings, birthdays and private celebrations of all types.
Ownership structure is a single-member LLC fully owned by Anna Epstein who serves as CEO. Anna brings over 24 years of live entertainment industry experience in management and operations. She is joined by Daniel Stinson as Chief Creative Officer who has over 20 years of experience focused on creative concept building and customer experiences. He will collaborate on the overall menu and theme execution. As the business scales, a dedicated General Manager will be brought on to handle day-to-day oversight.
Key aspects of the sales and marketing plan focus on leveraging promotions, partnerships, social media, and loyalty programs to spread awareness and drive trial and repeat business from college students, military members, artistic subcultures, and families seeking immersive spooky experiences unavailable elsewhere locally, as well as becoming a tourist destination. The Haunting Grounds Cafe solves the problem of lacking public venues catering to supernatural lovers while providing local artists retail space to showcase their talents and creations.
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