THE COLLECTIVE is a female-owned and people of color-led business committed to providing high-quality communication and creative services to organizations of all sizes. Our consultants bring a wealth of experience from working with Fortune 500 companies to every project, ensuring that our clients receive top-notch service.
Mission
Our mission is to empower small to medium sized businesses, nonprofits and startup organizations to effectively communicate their messages and connect with their audiences through creative and strategic communication solutions. We are dedicated to making high-quality services accessible, affordable and achievable for all clients.
Problem
With limited resources and expertise in the field of communication and marketing, many small businesses, startups and nonprofits struggle to gain access to high-quality communications and creative services, and therefore struggle to effectively communicate their messages and connect with their target audiences.
Solution
THE COLLECTIVE offers a range of communication and creative services to help organizations overcome these challenges and effectively tell their stories. From all-in-one package pricing for startups, a subscription service for do-it-yourself communications templates and frameworks, to customized strategic communication and creative services, our team of expert consultants provides personalized solutions tailored to each client's specific needs and goals.
Products & Services
- Communication consulting
- Media Training
- Communications Workshop Design and Facilitation
- Fractional Chief Communications Officer & Chief Marketing Officer leadership
- Internal & Employee Communications
- External & Public Relations Communications
- Transformation & Change Communications
- Reputation Management and Crisis Communications
- Executive communications
- Speechwriting
- Copywriting & Content Development
- Branding and design
- Video Production
- Motion Graphics and Animation
- Podcasts
- Social Media Strategy and Production
Delivery Model
Our delivery model is designed for flexibility and accessibility for our target audience. Providing custom services, configurable packages, and do-it-yourself subscription services.
Custom Services
Our agency is catered to clients seeking custom communications strategy and services - whether you need to “rent a communications team” for an IPO, refresh or develop your communication strategy, or develop a communications platform for your C-Suite leaders.
Configurable Standard Packages
Our standard packages enable SMBs, nonprofits and startups to receive high-quality work, specifically created for their organization without the higher cost of custom services. We have specifically tailored this delivery method to be affordable to small organizations, and profitable to THE COLLECTIVE.
Footnotes:
- Packages are only available to businesses with under 10 employees
Do-It-Yourself Subscription Services
Our subscription-based network is designed for individuals, startups and nonprofits with under 10 employees, purposed to equip organizations with limited time, resources, and access with ready-to-customize communications templates, guides, processes, assets, frameworks to help them amplify their story and create a self-sustaining way to communicate with their stakeholders. As a part of your subscription, clients are invited to join our vibrant network community designed for collaborative learning, dynamic Q&A sessions, insightful discussions, and invaluable support from THE COLLECTIVE leadership team, alongside a diverse array of entrepreneurs, small business owners, and nonprofit leaders like you. Elevate your communication and marketing, foster meaningful connections, and flourish within THE COLLECTIVE CREATORS community.
Footnotes:
- DIY Subscription Services are only available to businesses with under 10 employees
Industry Overview
The communication and creative services industry is a competitive and ever-evolving sector that plays a crucial role in helping businesses and nonprofits connect with their target audiences. With the rise of digital and social media platforms, organizations need to have a strong presence online and offline to stand out in a crowded market. The demand for professional communication and creative services is on the rise, as organizations seek to differentiate themselves and build brand awareness.
The total addressable market (TAM) for Marketing, Communications, and Creative Services serving Small to Medium Businesses, Startups, and Non-Profits in the U.S. is an estimated $200 billion to $300 billion annually, and an estimated $50 billion in the Boston area, alone. This figure encompasses the collective spending potential of these businesses on various marketing and communication services, including traditional advertising, digital marketing, branding, public relations, content creation, graphic design, and more.
TAM: $50 billion in Boston area
SAM: $500 million
SOM: $25 million in the first five years of operations
Viability Analysis (85/100)
The viability analysis of THE COLLECTIVE indicates a strong potential for success in the competitive market of communication and creative services. According to a market research report by IBISWorld, the demand for communication services is expected to grow as businesses and nonprofits increasingly rely on effective storytelling to connect with their target audiences. Our niche focus on serving small businesses and nonprofits allows us to differentiate ourselves from larger competitors and cater to the unique needs of these clients. Additionally, as a female-owned and people of color-led business, we are well-positioned to attract a diverse range of clients who value inclusive and authentic communication strategies.
Market Demand
The overall demand for communication services is projected to increase in the coming years. According to a report by Global Industry Analysts, Inc., the global market for advertising and marketing services is expected to reach $1.3 trillion by 2024. This growth can be attributed to the proliferation of digital media platforms and the need for businesses to effectively reach their target audiences in a crowded market. THE COLLECTIVE'S focus on providing high-quality and affordable services to small businesses and nonprofits positions us to capitalize on this growing demand.
Competitive Landscape
While the communication and creative services industry is competitive, THE COLLECTIVE has a unique advantage in our Fortune 500 expert communicators who bring a wealth of experience to every project. Our team is equipped to deliver innovative and effective communication strategies that set us apart from competitors. Additionally, our commitment to making high-quality services accessible and affordable for all clients further distinguishes us in the market.
Financial Projections & Investment
Based on our market research and competitive analysis, we project steady revenue growth in the first three years of operation. We anticipate generating revenue primarily through service fees and project-based contracts with clients. With a focus on profitability and sustainable growth, we aim to establish a strong financial foundation that will support our long-term success in the industry.
Investment Utilization
Year 1: $400,000
● Expand marketing efforts to increase brand visibility and attract new clients.
● Invest in technology infrastructure to streamline operations and enhance service delivery.
● Hire 1-2 full-time roles to accelerate company growth.
Year 2: $300,000
● Hire additional consultants to meet growing client demand and expand service offerings.
● Develop strategic partnerships to access new markets and diversify revenue streams.
Year 3: $300,000
● Further expand geographic reach and establish presence in key markets.
● Invest in talent development and training programs to maintain service excellence and foster
employee growth.
Projected Returns
● Conservative projections estimate a 20% annual return on investment over the 3-year
period.
● Potential for higher returns as the company continues to grow and capture market share.
5-Year Plan
Year 2:
- Expand Services: Introduce new communication and creative services to meet the diverse needs of our clients.
- Offer social media management, branding, and marketing services.
- Increase Client Base: Develop targeted marketing strategies to attract new clients and grow our customer base by 20%.
- Grow the Consultant/Freelance Base
- Invest in Technology: Upgrade our communication tools and software to improve efficiency and streamline operations.
Year 3:
- Develop Strategic Partnerships: Collaborate with other businesses and organizations to expand our network and access new opportunities.
- Launch Training Workshops: Host workshops and training sessions for clients to enhance their communication and creative skills.
- Hire Additional Staff: Recruit experienced professionals to support the growing demands of our business.
- Enhance Online Presence: Invest in digital marketing and SEO strategies to increase online visibility and attract a wider audience.
Year 4:
- Diversify Revenue Streams: Explore new revenue-generating opportunities, such as hosting events or offering subscription-based services.
- Create Sustainable Practices: Implement eco-friendly practices and initiatives to reduce our environmental footprint.
- Establish Advisory Board: Form an advisory board with industry experts to provide guidance and insights for strategic decision-making.
- Enhance Customer Experience: Collect feedback from clients and implement improvements to enhance the overall customer experience.
Year 5:
- Global Expansion: Consider expanding our services to international markets and establishing a global presence.
- Corporate Social Responsibility: Develop a corporate social responsibility program to give back to the community and support causes we care about.
- Achieve Industry Recognition: Apply for awards and recognition within the communication and creative services industry.
- Strategic Planning for Future Growth: Evaluate market trends and opportunities to develop a long-term growth strategy for the company.
Sources:
- IBISWorld Market Research Report
- Global Industry Analysts, Inc. Report