Style Clubhouse

Raising $3 Million to build a Innovative Fashion Club

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Style Clubhouse is a private fashion club for students, entrepreneurs, and executives that focuses on fashion innovation, technology, and sustainability. The fashion ecosystem has shifted away from bigger companies to smaller individual designers. Websites like Etsy and Shopify have grown at a rapid pace because of this trend, and the effects have moved into mainstream culture. But instead of software, there's a need for physical infrastructure  because 70% of  fashion purchases are still made offline. Fashion still has a very physical element to it. Style Clubhouse serves as an one solution from idea to sales for new, upcoming, and current designers and fashion industry professionals. Atlanta serves as the perfect cultural location for a Flasghip location because of it's rapid growth. Just like the film industry moved from LA to ATL, we will do the same for fashion -- from NYC to ATL. After the success of the Atlanta Flagship location, we will expand across the US and the World becoming the gateway for all designers. 

  • Business Model: Memberships +  Space Rental + Classes + Retail + Advertising/Sponsorships

  • Customers: Students, Entrepreneurs,  Corporate Employees /Partners

  • Products: Memberships + Space Rental + Classes + Retail

  • Team: Maria Beasley (Social Media) , Lyriq LaShay (Events), Taylor Lamb (College Ambassador - current Fashion Merchandising Student), Constance White (Advisor). 

  • Credentials: Georgia Tech, Parsons School Design, & various universities for additional studies (Clark Atlanta, Harvard). Bonus Experience working at Nordstrom (Top Sales Person), DKNY (Trend Forecaster / Design Department), and local Atlanta Magazines. 
In 2008 I built a cultural movement -- The Urban Gentleman. It grew to have 1.1 Million hits per month. I worked with all the top men's brands in the world: Gucci, Canali, Nike,  automotive companies like Lexus and Ford, Tech companies like Samsung, and grooming companies like Gillette. Hundreds - big and small.  As one of the pioneering fashion bloggers in the men's category we inspired millions of men across the world. This lead to the creation of thousands of new brands and companies from grooming products to accessory lines --  we fueled and grew a new economy. 

12 years later the landscape of fashion has continued to evolve. Now -- it's about sustainability and technology. Recently I completed an accelerator program at Georgia Tech in which I began working on a innovative thread made from natural sustainable materials such as hemp and pineapple. During the program I recognized that there were atleast several other companies in my program working on more sustainable ways to fix the huge environmental issue of fast fashion. I saw the need for an all-inclusive, unique hub. There's no ready made, accessible infrastructure for companies like ours. Style Clubhouse is the way of the future. Just like we shop local local and organic for food, the next great wave will be the same for clothing and apparel.  It decreases the footprint, while increasing income for local economies. Biggest bonus-- it proactively protects our Earth.


  1. In the U.S Retail sales of clothing stores in December 2019 reached 23.6bn USD (Statista).
  2. The U.S. apparel market size is projected to $390bn U.S. for 2025 (Statista).
  3. 85% of shoppers engage with both online and offline touchpoints, compared with 80% in 2017 (The Business of Fashion and McKinsey & Company).
  4. 85% of consumers cited convenience as the main reason to shop locally (Facebook).
  5. In the fashion category, more than 70 percent of purchases are still made offline (Forrester).
  6. Local shops also make returns much easier for consumers and from a retailer’s perspective, the return rate for apparel is much lower for clothes bought in-store than for those bought online (16% versus 25% respectively) (McKinsey & Company).
  7. Consumer preference for local shopping is leading retailers to rethink their store network and to open in areas outside the traditional commercial centers (The Business of Fashion and McKinsey & Company).
  8. Customers’ growing desire for convenience and to shop close to home means that in 2020, many fashion retailers will move into the consumer's neighborhood as a core pillar of their omnichannel strategy (The Business of Fashion and McKinsey & Company).
  9. Over 40 percent of survey respondents in The Business of Fashion and McKinsey & Company's "The State of Fashion" report anticipate smaller format stores playing an increasingly important role next year (The Business of Fashion and McKinsey & Company).
  10. Revenue of the Women's & Girls' apparel market worldwide by country 2018 reached 116.87bn U.S. dollars (Statista).
  11.  The EU is set to offer $23.5 million of funding to support sustainable bio-based textiles and circular business models (European Commission).
  12. 45% of apparel companies are looking to integrate more innovative bio-based materials (McKinsey & Company).
  13. Over the past three months, searches for “upcycled fashion” have grown 42%  (Lyst).

Invest in Style Clubhouse -- the future of fashion technology and sustainability. 

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