Stock Car Fan Nation, Inc.

Stock Car Fan Nation, Inc. (SCFN or the “Company”) is a leader in fan engagement technology. SCFN has develop technology to Drive NASCAR Fan and Brand Engagement through Discounts, Rewards and Sponsorships. The technology is based on the high fan brand loyalty of NASCAR fans that is sought by marketers but the asking price of teams has out priced the market. The marketers want the sales, the teams need the revenue to survive, the fans will support their favorite drivers through purchases,  but the marketers want a grantee return on their investment. If the owner of the team does not have an outside business that can sell the marketers product how does a driver or team grantee the sales?

That is where SCFN and their engagement technology fills the void. For a sale to occur you need a seller and a buyer. The seller must have the product(s) that the buyer wish to buy. The product must be high quality and the buyer must trust the seller word when the seller assures them of the quality. This is where the marketers and the drivers fit in. When marketers are companies such as Proctor and Gamble, FedEx,  Tyson, Wrangler, and Toyota you have quality products. Know the fan wants to be sure about the seller. Without building a reputation over many years the seller needs a trustworthy sources who they have total faith in to vouch for the seller. With NASCAR fans that is their favorite driver. Now three of the parties have what they want. The marketer has the grantee sales, the driver has a sponsorship that has an unlimited cap, and the technology provider has their ROI from the product sales. One more thing is needed, the fans must be rewarded in a manor they require.

To put it simply fans want engagement through ongoing interaction with the driver, bonding with the teams (other fans supporting the same driver), up to the minute news that effects the sport/their favorite driver, an experience that extends beyond the event facility and they want to be rewarded for their loyalty and support (Abeza, 2016, Keaton, Watanabe, & Gearhart, 2015). SCFN engagement technology supplies all of the needs of the fans. Technology within the SCFN site/app allows drivers to contact their team members (fans who are register on the site/app as supports of that driver) induvial or as a group whenever they want. The site has a Club House with three separate areas for the fans. The Meeting Hall is where all fans mingle with each other no matter which driver they support. The Team Hailer is a meeting room where only the members of a drivers team can go to meet and mingle with each other, as well as with the driver/owner/race team members. Member offices are where site members can go to be by themselves, post photos, videos, writing that can be private or public at a chosen level, they also can invite friends into their office. SCFN has a media section with a daily newspaper named Stock Car Scene Daily and streaming TV that also reports the news as it accrues. Not yet complete but expected by Q-1 2021 is an entertainment are with up to the minute stats on all drivers in each of NASCAR 18 division, All tracks that host a NASCAR Division, and NASCAR themselves. This section also has stats on the fans themselves from buying habits to what type of work they do to help keep hiring in the family. There is a video game that puts the fan as ghost car in an ongoing race so they can test their skills against the real thing. Finally, this area has a fantasy game where the participants team is made up of one driver from each of the 18 division of NASCAR.  Lastly the site has a super store ecommerce site that sales everything just like amazon. For each dollar, the fans spend in the store 15% goes to their favorite driver or the drivers charity, the fans purchase at 10% below MSRP and get a 10% rebate in what we call Stock Car Coins. The funds that back the coins are held at a bank back that pays interest on the deposits and will lend money against the currency.

The fans can use their stock car coins to purchase anything on SCFN, race tickets, buy at concession stands at the track, airline tickets, hotels, rental cars, restaurants and more. The site locks everyone in the marketers have quantifiable return on investment, the drives have lifetime sponsorship, the fans have everything they  have ask for. The shareholders of SCFN have a revenue generating machine. Now we have a win, win, win, win program for all four participants and everyone favorite sport benefits.