Small initial investment of $100K - LOC as needed for inventory and ad spend as we scale - Mass Market size: 55M children under 11 - 275M adults once children's line scales.
SOPO is an acronym for Stick On Pull Off - Package is also the self contained - Hands Free - Eco Friendly dispenser that attaches to the shower / bath wall and pulls off when empty
Simply push the tube and product comes out the bottom - Gravity fed so 100% of the contents is usable without picking up and shaking the bottle
SOPO Dispensers have been granted a Utility Patent - First significant innovation in personal care packaging since 1935
Initially launching the children's product under the brand, Sopo the Frog
Children's formula created by Private Label Skin Care and is the safest 3in1 shampoo, conditioner, body wash possible with the highest content of organic and natural in the industry with NO chemicals, dyes, sulfates, parabens. We are pushing the organic envelope without sacrificing performance.
Sopo the Frog tubes are thin walled and much less plastic than bottles plus they are recyclable - "Better for You. Better for Earth" trademark pending.
A unique twist to open cap can be locked so child cannot waste product.
Competitively priced with brands of much less quality.
Targeted margins 25 -30% - Launching as e-commerce consumer goods product, open to license agreement, brick and mortar retail sales
Adult SOPO Dispensers launched in 2019 in a pouch vs the new plastic tube design. Quickly sold 2000 units with a Shopify conversion rate of 5 - 10% with a weekly high of 13.1%. 80% of the reviews were 4 and 5 stars. Liquidated 27K units to redesign and re-target the demographic. The supply chain is on board and initial products can be available in 4 to 5 months.
Short CEO Bio: Navy fighter pilot. After serving, career path was as director of advertising and sales promotion for several Fortune retailers - SuperValu, Jewel Companies, AutoZone, marketing director of Walter Lantz Advertising. Responsibilities under the sales promotion category, purchased millions of dollars in promotion products. Married, three children, six grandchildren.
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Post a Funding RequestSOPO Dispenser Corporation DBA Sopo the Frog is no longer seeking funding.