Shine of Westlake

Funding Request for Shine of Westlake
Amount Requested: $350,000
Business Name: Shine of Westlake
Business Owner: Suleima Alkusari, [email protected]
Location: Westlake, Texas
Business Type: Exterior Cleaning & Lighting Services
Established: 2019 (Acquired in 2023)
Annual Revenue: $1.2 million (2024)

Shine of Westlake is a rapidly growing exterior cleaning and lighting service provider serving residential and commercial properties throughout the Austin area. With a strong local reputation, recurring customer base, and diversified service offerings, Shine of Westlake is seeking $300,000 in growth capital to meet increasing demand, expand service capacity, and scale our high-margin permanent lighting division. Our core services include:

We operate with a lean, field-focused team model supported by efficient scheduling, customer service systems, and a growing loyal customer base. With peak seasons in spring, fall, and the holidays, we maintain recurring revenue through monthly, quarterly, and bi-annual service plans with bundled incentives and rain touch-up guarantees.  We use a commission-based pay structure to incentivize technicians while maintaining low overhead. Our CRM system manages routing, scheduling, follow-ups, and review collection to maximize efficiency and customer retention. 

To meet current demand and scale our lighting division, we must invest in staffing, vehicles, and inventory. We frequently reach full capacity during peak seasons, causing us to turn down business. This capital will allow us to say “yes” more often, shorten turnaround times, and capture high-margin lighting jobs that are now in greater demand than ever. Permanent lighting is particularly profitable, with long-term contracts and repeat business during holidays.

We are also expanding into new verticals—apartment complexes, commercial storefronts, and landscape lighting for luxury homes. With the right funding, we can increase monthly revenue by 35–50% within 12–18 months.

 

$110,000 – Hiring, Sales, and Training
Recruit and train field technicians, and hire a dedicated salesperson focused on acquiring apartment complexes and HOA accounts. This will help drive long-term growth in the commercial segment while ensuring high-quality service delivery. 

$50,000 – Equipment, Tools & Seasonal Vehicle
Purchase necessary lifts, lighting tools, and cleaning equipment to boost efficiency. While additional vehicles aren’t currently needed year-round, we may need to add a seventh vehicle during the busy Christmas light season, as all six are fully utilized at that time. 

$80,000 – Marketing & Customer Acquisition
Invest in digital marketing, Every Door Direct Mail (EDDM), and local partnership promotions to expand both residential and commercial/HOA service lines. 

$50,000 – Inventory & Lighting Materials
Stock permanent lighting and seasonal decor in advance of peak season to reduce delays and secure better supplier pricing. 

$60,000 – Working Capital
Support payroll, insurance, and day-to-day operations throughout the growth phase and seasonal fluctuations. 

Our ideal customers are homeowners, real estate agents, property managers, and HOAs in the Westlake, Tarrytown, and downtown Austin area. We serve both residential and commercial properties and are expanding our reach to include apartment complexes and larger property management firms.

We specifically target zip codes with high home values, professional households, and HOA developments: 78746, 78703, 78704 among others.

We are open to discussing the following options based on the funder’s preferences:

Let’s Shine Brighter—Together.
With your support, Shine of Westlake will continue to grow as one of the premier property services brands in Central Texas, delivering quality, consistency, and customer happiness at every job.