See Id, Inc

Raising $1M to fund expansion and hire developers/engineers for a project with the United States Air Force.

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We are an Industrial IoT team providing systems to identify, locate, authenticate and status assets in real time with minimal manual input and infrastructure. 

MANAGEMENT TEAM

  • Ed Nabrotzky, Co-founder & CEO/CTO - B.Sc. (Computer Science), MBA; 
    • Former CTO of Omni-ID, annual revenue of $20M, 40% annual growth, acquired by Panasonic for $230M
    • Localization Technology Development (+20 years)​; Listed as inventor on 5 foundational tech patents​​
    • Managed 4 startups to exit (+$400mm capital raised)​; Taught Entrepreneurial Finance at MBA level​​;
  • Charlie Maddox, Co-founder & COO - B.Sc. (Computer Science), MBA​; 
    • Former USAF Instructor pilot and Director of Operations​​​;  Managed continuous worldwide ops of $11.12bn in USAF assets​​;
    • Co-founder of 3 other start-ups currently generating $15M annual revenue; SDVOSB and Tribal 8(a) Government Contract Vehicles
  • William Reny, Co-founder & CRO/CMO 
    • Former GM of ICP, Inc. ($30M in sales)​; 
    • Prior USAF F-15 Crew Chief​​; Master Automotive Technician (+16 years)​; Published (14 technical manuals)​​;
    • Patented Inventor of SEE ID Localization Technology process patent
  • Gary Castellaw, CFO - CPA, MBA - 25 years of Finance experience, 
    • Former CFO of Onduline ($410M revenue);
KEY ADVISORS

  • General Robert G. Novotny, USAF, Retired
    • Former 57th Fighter Wing Commander of 5,000 personnel at Nellis AFB​
    • Career fighter pilot and combat commander​
    • Operational Test Pilot with 2,800 hrs in 12 different airframes​
    • Test, development and acquisition of F-22, F-35 Lightning II, Next Gen Air Dominance Platform and Advanced Battle Management System
  • Craig Slayter
    • Founder and First CEO of oDesk Corporation, which merged with Elance to become UpWork​
    • Chairman of Adaptive Chips – a joint venture with ARC International, provides R&D services for semiconductors, SoCs, and systems​
    • Various C-level positions at companies such as Accenture, SoftStyle Inc, Rambus, Intacct Corporation, RealChip Communications, Phoenix Technologies, and ARC International.​
    • 30 years' experience in Silicon Valley as a startup entrepreneur and has participated in acquisitions ranging from $5M to $100M​
  • Colonel Douglas Distaso, USAF, Retired
    • Special Assistant to USSOCOM Vice CC at the Pentagon​
    • MC-130 Instructor Pilot​
    • Lead integration of SOF into Third Offset Strategy and the high-end future of war, given explosive growth in technology globally​
    • Vice President of Legislative Affairs for Security, Defense, and Space at Navigators Global, a government relations, strategic communications, and issues management firm located in Washington, DC.​
PRODUCTS & SERVICES

  •  Industry 4.0 material flow control system utilizing E-paper to provide both tracking and visual instructions to people throughout operations interacting with products and materials.
  • Passive long-range (100 meters) industrial beacons for use in our Collaborative Array of Immutable Markers.
  •  Zero Infrastructure asset tracking by utilizing a mesh network of sensors.
TARGET MARKET

  • United States Air Force Bases all around the world. Anywhere munitions are built, handled, stored and consumed.
  • Construction and Mining companies utilizing heavy equipment.
  • Cannabis companies lacking a functional inventory control system which links manufacturing, brands and product levels to dispensaries.
CUSTOMER SEGMENTS

  • Government - USAF to start (2 pilot projects), eventually all of DoD and FAA
  • Construction/Mining - 1 pilot project in progress, 22 qualified leads
  •  Cannabis - 1 pilot project in progress, 1 projected, 40 qualified leads
COMPETITIVE ADVANTAGES

  • 1 process patent, 1 product patent-pending
  • Target Market Advantages - As an example, for the Department of Defense, we have one advisor who is a recently retired General and another retired as a Colonel and is a lobbyist in D.C. Two of our founders are Service Disabled USAF Veterans. We also have access to a Tribal 8(a) contract vehicle which allows the Federal Government to sole-source contracts up to $100M and STARS III a 5-year, $50B Gov contract vehicle for acquiring IT solutions.
  • We're happy to discuss other advantages after signing an NDA.
ASK

  • Investment stage: $1M Seed Round​
    • Minimum $25,000 investment
    • SAFE – 20% discount​
  • Plan to open A Round ($3-5M) 1 year after ​closing Seed Round​
  • Raised $250,000 of $1M so to date

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