Moonshine Ridge Recreational Business Plan
Executive Summary
Moonshine Ridge Recreational will be a recreational facility located on Rend Lake in Nason, Illinois, offering long-term RV/cabin lot leasing, short-term RV/cabin rentals, and kayak/paddleboat rentals. Our target market includes nature enthusiasts, fishermen, families, and retirees seeking a relaxing getaway on the lake.
Mission Statement
Moonshine Ridge Recreational is dedicated to providing a premier outdoor recreational experience for our guests. We offer comfortable accommodations, convenient amenities, and access to the beauty of Rend Lake, fostering lasting memories for our visitors.
Products & Services
- Long-Term RV/Cabin Lot Leasing: We will offer 25 lots for long-term lease, allowing guests to establish a semi-permanent base on the lake.
- Short-Term RV/Cabin Rentals: Two lots will be designated for short-term rentals, accommodating visitors for a night, weekend, or week-long stay on the lake.
- Kayak and Paddleboat Rentals: Our facility will offer kayak and paddleboat rentals, allowing guests to explore the scenic beauty of Rend Lake.
Market Analysis
Rend Lake is a popular destination for boating, fishing, and outdoor recreation. The close proximity to a public boat ramp, wildlife viewing area, and sanctuary enhances the appeal of our location. Our target market consists of:
- Nature enthusiasts: People who enjoy kayaking, paddleboarding, and exploring the lake's natural beauty.
- Fishermen: Anglers seeking access to the abundant fish population of Rend Lake.
- Families: Providing a safe and relaxing environment for families to enjoy outdoor activities together.
- Retirees: Cater to those seeking a peaceful getaway on the lake.
Competitive Advantage
Moonshine Ridge Recreational will differentiate itself through:
- Variety of Accommodations: Offering both long-term leasing and short-term rentals caters to a broader audience.
- Convenient Amenities: Common area with shelter, BBQ area, and playground provides added value for guests.
- Proximity to Public Amenities: Public boat ramp and wildlife areas provide additional recreational options for guests.
Marketing Plan
We will utilize a multi-pronged marketing approach:
- Online presence: Develop a user-friendly website showcasing our location, amenities, and booking options.
- Social media marketing: Utilize platforms like Facebook and Instagram to promote Moonshine Ridge and engage with potential guests.
- Local advertising: Partner with local businesses and tourism boards to reach potential customers.
- Promotional offers: Introduce introductory discounts to attract visitors.
Management Team
- James Wilhelm (CEO): 29 years of customer service experience ensures a focus on guest satisfaction.
- Lori Farmer (COO): 25 years in hotel management and the hospitality industry provides expertise in hospitality and rental operations.
Financial Projections
Start-Up Costs
- Acquisition and infrastructure investment: $100,000
- Operating expenses (first year): $25,000
Revenue Projections
- Long-Term Leases (25 lots * $450/month * 12 months): $135,000/year
- Short-Term Rentals (2 lots * $150/night * 30% occupancy rate * 365 nights): $32,850/year
- Kayak Rentals (10 rentals/day * $60/day * 120 days): $72,000/year (peak season estimate)
- Paddleboat Rentals (5 rentals/day * $15/hour * 8 hours/day * 120 days): $36,000/year (peak season estimate)
Profitability
Projected annual revenue: $275,850
Projected annual expenses: $125,000
Projected annual profit: $150,850
(Note: These are projections, and actual results may vary.)
Risk Assessment
- Seasonal Fluctuation: Revenue may fluctuate depending on the season.
- Economic Downturn: Economic downturns could decrease demand for recreational activities.
- Competition: New competitors entering the market could impact our customer base.
Risk Mitigation Strategies
- Offer year-round activities: Develop winter events or cater to ice fishermen.
- Implement dynamic pricing: Adjust pricing based on seasonality and demand.
- Maintain a strong online presence: Stay ahead of competitors through effective online marketing.
Exit Strategy
Our long-term goal is to establish Moonshine Ridge Recreational as a successful and profitable business. Potential exit strategies include:
- Selling the business to another operator after establishing a strong brand and customer base.
- Expanding the business by acquiring additional properties or adding new amenities.
Conclusion
Moonshine Ridge Recreational is poised to become a successful destination for outdoor enthusiasts. With a strong market demand, experienced leadership, and a strategic marketing plan, MRR offers a unique and affordable experience for visitors seeking a relaxing and adventurous escape.
James Wilhelm (CEO)
618-384-6704
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