This short video tells you why we are doing what we are doing and how we are doing it.
https://youtu.be/EilRWJSju20The RV industry is changing and the technology that supports it has not. It is no longer about planned vacations and snow birds heading south for the winter. People of all ages, backgrounds, lifestyles etc are now living this lifestyle and doing it full time. They are asking for more and we will deliver it.
We will start with the RV traveler side of our software. We will have the most complete database of parking spaces available for all the different types of campers (for example, people who camp or travel with horses have different needs than someone who travels in a van). Through our market research, we found that we have a 7.5% conversion rate from social media marketing. So that is where we will start acquiring our customers. We have also started building relationships with social media influencers that are already living this life and have a healthy follower base. We will offer a monthly plan ($6.99), a yearly plan ($45), and a 3 year option ($120). This $1.5m will get us to launch of our MVP for both the traveler and rv park side and will give us a 12 month runway. Our forecasting has us earning 35k travelers and 130k in MRR within the first 3 mos. From there, we will start building our sales team to start closing on the rv park side.
For space owners, our research found that they do not want to pay for management software that charges per booking. With that in mind, we decided to go with a model similar to apartments.com. EVERY parking space available will have a free listing with very basic information. From there we will offer an upgrade where space owners can choose the options and cost that they are comfortable with. We will have a boots on the ground salesforce to build relationships and sign on the space owners. Our monthly prices will range from $99 a month up to $350 a month.
This year we have started to build our internal development team. We now have a Product Manager, a Development Manger and a UX designer. We are currently interviewing for our Senior and Junior Software Engineers.
Our Founders team consists of 3 badass, amazing female founders that have extensive knowledge in business ownership, talent development, operations and sales. 2 of us also have the RV full time life experience. Our founders live in Minnesota, Colorado and California.
We also have 2 phenomenal advisors that specialize in tech and finance.
We are ready to disrupt the RV travel industry, are you?
Milestones:Established as LLC Jan 2021
Brought on Advisors
Created logo and brand design
Completed incubator program
Financial model with Forecastr
Marketing research: 7.5% conversion rate
User stories and flows
Prototype
F&F funding round $60k
Dev team Leadership
Road map
Established as Delaware C Corp Feb 2023
Future Mileage:Expand dev team
MVP
All employees full time
35k travelers (in 1st 3mos after launch)
$130k in MRR (in 1st 3mos after launch)
Partnerships with RV manufacturers
Partnerships with membership services
Real Estate (purchase/build RV parks)
Global Expansion