Rockabye

Www.Rockabye.com is a 15 year old baby and toddler rocker company that manufactures the rocking animals in Phoenix Arizona. The company was retail focused but I want to relaunch as a direct response business for Christmas 2020 and beyond...post health crisis.  We manufacture our rockers in the US and we were doing $3-$5 million in revenue at retail year after year until 2019 when a series of economic and health related disasters hit like a perfect storm.  We had a $150,000 cybercrime theft, a $450,000 bankruptcy byToysR Us/Babiesrus,  I had a bone marrow transplant in November 2019 and now COVID-19 is keeping the business shuttered.  I am now completely healthy and ready to rebuild rockabye as a big e-commerce company.  I plan to build carefully but the company will still be cash flow positive after Christmas 2020 huge sales.  Then we will get more aggressive with the funding in 2021 and beyond.

The products are great, I can design even better ones that all use the same skeleton, maple base, stuffing and packaging. We have over 50 different styles that we build to order.  The fabric skins are the only items imported  because we do not do major sewing and the plush fabric we use is not available in the US any longer.  We make very high heirloom quality American made rockers but I believe we need to get out of retail to unlock the potential revenue and value of this quality product.  We will transition to e-commerce only for Christmas 2020 and 2021.  We will use the funding to build inventory for Christmas/Hanukkah sales that represents the majority of our sales.

This is a great opportunity for the right patient partner because it will be a huge e-commerce company eventually.  I have built multi million dollar businesses and a multi billion dollar consumer product division from a few million in revenue so I know what to do.  I am open to any good ideas, partners in the business, relocation, anything that will allow the  company to achieve success.  I will be a very good reasonable partner that is very easy to work with. 
I just want to maximize rockabye’s potential as a direct response business because I believe it could be a $100 million business in e-commerce.  I tested e-commerce in 2018 and proved a 5x ROI on social media learning as I go.  I have an e-commerce potential deal with a very good partner that will help me manage it for 3.5% of website revenue.  A contract is not signed yet but they think they will get 10x ROI minimum.  I have budgeted 5X in my model.