Pulsifer Enterprises LLC

Raising $300k to expand through acquisitions and joint ventures.

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Building a portfolio of 5-8 businesses.
First acquisition Completed: Online retail store selling draft beer cooling and dispensing equipment. kegeratoronline.com.
Goal:
  • We are seeking to align with investors and lenders interested in making niche acquisitions in the ecommerce sector.
  • Our goal is to acquire small to midsize profitable ecommerce firms that can grow through developing new products and services aligned with their core business or through additional acquisitions.
Acquisition Criteria:
  • We are looking for acquisitions that are profitable, established 5+ years and have revenue between $800k-$8 million.
  • We are looking for existing owners that have developed a solid organization but are looking to step aside and have not aggressively promoted the company.
  • We are willing to recruit new management.
  • Companies that have a niche that can be built onto through new products/services to existing clients or exist in a fractured market that can be consolidated through additional acquisitions or stronger emphasis on sales development.
  • We are looking for a medium-long-range holding period (5-7 years) and to provide investors with ongoing dividends.
Target Areas: Small-medium size ecommerce businesses. B2B business models.
  • Industrial Supplies and Equipment: Selling machinery, tools, safety equipment, and industrial supplies online can cater to businesses in various sectors.
  • Digital Marketing and WebDesign Services: Providing marketing and advertising solutions to other businesses is a valuable B2B market.
  • Office Supplies: Providing a wide range of office essentials to other businesses can be a stable B2B ecommerce venture.
  • Wholesale Distributors: Acquiring a wholesale business and transitioning it to an ecommerce model can expand its reach and streamline ordering.
  • Electronic Components: With the tech industry's constant demand for components, this niche can yield substantial profits.
  • Medical and Healthcare Supplies: Healthcare facilities constantly need medical equipment, supplies, and instruments, making it a potentially lucrative sector.
  • Automotive Parts and Accessories: Offering a comprehensive range of auto parts and accessories can attract mechanics, repair shops, and car dealerships.
  • Construction and Building Materials: Catering to contractors, builders, and construction companies with a variety of materials can be a profitable B2B ecommerce business.
  • Food and Beverage Distribution: B2B ecommerce platforms for food and beverage products, from ingredients to packaged goods, are on the rise.
  • Printing and Packaging Supplies: Businesses in need of printing materials, packaging solutions, and promotional items are potential customers.
  • IT Solutions and Services: Providing software, IT services, and solutions to other businesses is a valuable B2B market.
  • Textile and Apparel Suppliers: Offering fabrics, textiles, and clothing materials to fashion brands and manufacturers can be a viable B2B ecommerce business.
  • Chemicals and Pharmaceuticals: Supplying chemicals, ingredients, and pharmaceutical products to other businesses in the industry can be lucrative.
  • Energy and Utilities Equipment: Businesses in the energy sector require specialized equipment and tools, creating opportunities for B2B ecommerce.
  • Agricultural and Farming Supplies: Offering agricultural equipment, tools, and supplies to farmers and agricultural businesses can be a niche B2B market.
  • Hospitality and Restaurant Supplies: Providing restaurants, hotels, and hospitality businesses with essential supplies can be a consistent B2B ecommerce opportunity.
We believe these areas offer opportunities for alignment with associated products and services that can be used to grow existing customer revenue and to attract new customers through product suite offerings.

Acquisition Strategy:
  • We are interested in but not requiring seller financing.
  • We would like to maximize equity investor participation to allow the acquisition to use existing revenue for growth, development, future acquisitions.
  • We are interested in including debt financing but not maximizing allowable leveraging.
    • This is to provide the acquisition without large debt service payments and to allow for dividend payments to equity investors.
Investor Criteria:
  • We are looking for investors with an interest or experience in ecommerce.
  • Investors with an interest in medium-long term investments.
  • Investors that are interested but not expected to provide feedback and suggestions on operational improvements or industry trends.
Asset Stewards Background:
  • Rich Pulsifer
    • 20 years of experience in leadership and management.
    • Current owner of Kegerator Online - a small ecommerce business that provides draft beer cooling and dispensing equipment, supplies and draft system design consulting.
    • Previously led teams of varying size and functional scope for Lee Enterprises, one of the largest media publishing conglomerate, with a natural propensity for coaching, team building, and human resource management.
    • Previously owned and operated small business in the health and fitness industry.
    • Likes the outdoors, wine & beer tasting, music and good company.

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