There are more than 100,000 dance studio businesses across the US serving more than 25 million dancers. There are only 200 dance competition companies for them to partner with. The market is growing and we are here to become the largest and most respected competition in North America.
Around half of existing dance competition have less than five events per year. We did five in Year One.
Dance competitions are a unique industry that has a culture all its own. They function has the single-most effective way for any dance studio to gain notoriety, legitimacy, and publicity. Dance Studio Owners are given an additional performance opportunity for their dancers, and therefore an additional revenue stream. However, existing competitions tend to cater to the elite-level dance studios primarily (businesses with more than 500 students) while pushing mid- to low-level studios aside. That's where we come in.
Mid- and Low-level dance companies make up majority of the market but are more difficult to market to. We strive on reaching out to studios like this because this is where we came from. Even the smallest of towns in rural America has more than one dance studio in it and we don't hesitate to reach out to all of them.
Pinnacle Dance Competition's financial outlook is extraordinary and looks to increase revenue by more than 50% year over year. PDC is raising $100,000 to expand into more markets and hold hold more events across the country.
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