Paybby Corp (pronounced pay-baby), through Wicket, has a live digital banking app targeted at the Black and Brown communities offering free banking services.
Paybby Corp (paybby.com) started in August 2020 as a FinTech company and acquired Wicket LLC (wicket.com), a neobank, in January 2021. Through our digital banking app, available at the Apple and Google stores, our current live products and services includes free digital banking services with a debit card including checking and savings accounts with early direct deposits, FDIC insurance though a partner bank, funds transfer and external account linking w/ aggregated spending views.
Paybby products and services are designed to increase access to bank accounts and other banking services in communities of color. Using technology based on enhanced KYC and our proprietary ‘Trust Engine’, Paybby seeks to decrease the percentage of the population previously cut off from affordable banking services. For example, bank account approval rates can be lower among people that rent vs own their home due to government ID inconsistencies. Paybby will work to improve KYC and increase approval rates.
Paybby marketing and financial management tools are targeted at the needs of communities of color. Paybby plans to reach out to these communities through their businesses and organizations to build trust in banking and wealth for the communities. In fact, we just signed an MOU with HBCU Wall Street Group with a customer list of approximately 1M. We see this as different from other NeoBanks that cater to the broader market and have several other proposals currently under review with other organizations.
Finally, our biggest advantage is that we have the only live banking app targeted at the Black and Brown communities!
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