• Introduction - We make a natural oral product that improves your overall oral health.
  • Team - Myself and a few family and friends.
  • Problem - With rising Dental costs, fear of dentist and/or lack of dental insurance or resources, we offer assistance with improving oral health. Currently it's a $10 Billion dollar industry and growing.
  • Solution - Providing an affordable, natural, fun and unique product good for all ages to improve overall oral health.
  • Business Model - I currently work a full time job outside of this venture.
  • Competition - Primal Life and other small businesses.
  • Vision - My vision is to become a trusted household name by providing an effective fun natural product that's worthy of referral by loyal customers. I plan to use social media as well as traditional means of advertising.
  • Traction - I've given a version of this product to family and friends, all of whom have experienced improvements in their oral health.
  • Funding Ask - I'm seeking $100k to grow the business.
  • Projection - I would like to be in brick and mortar stores and possibly offering private labeling.
  • What's Next - I'd like to expand the product line by including a mouth rinse and possible toothpaste.

 


 

Dog Food Supplement

 

In 2019, my boss's dog was gravely ill (in fact she was dying). She was very feeble and she could barely stand. Her eyes were blood shot red and her coat was shedding profusely and her hearing was impaired.

For years, I've been incorporating Chinese and Indian herbs and food into my diet and it made me feel a lot better because I understood what effects the herbs traditional had on the body. I shared with friends and they had similar experiences improvement in their overall health.

I asked my boss if I could give some to Zoe (the dog) and he said sure. Within an hour of feeding her the supplement, she began racing up and down the hallway! Everyone took notice even myself. I was surprised by the rapid "healing" effect it had on her. In a couple of days, her hair stopped shedding and her coat was shinny. Her eyes were no longer red and her ears would perk up when she'd hear the door bell ring when she couldn't hear it before.

I have written testimonies to back up my claims as I made food for other coworkers dogs as well.

In 2019, a recently well-known dog food company made $750 million to date off an eerily similar recipe that I was making for the dogs on my job in 2019...hmmm. It's a large industry with enough profit to be made with a quality product.

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