| Strengths | Our strengths lie primarily in the fact that: 1. we are committed to creating healthy drink mixes at all levels – ingredients, sugar (free), and flavouring derived from the fruit itself rather than manufactured in a laboratory 2. the market is “now” and our product is “ready” 3. we have the team to make it work
| Weakness | As a drink powder manufacturer/supplier we are inexperienced marketers in comparison to the ‘Cokes’ of the world, and to catch the market ahead of them – we need an injection of capital.
| Opportunity | The opportunity to get in ahead as governments around the world look to ban “sugar drinks” from schools especially, is prime. Coke for example, has lost 36% of the market share of carbonated drinks to healthier products.
| Threat | The greatest threat we believe is time and the greatest threat in regard to time is the need for capital to accelerate getting our product to market.
| Success | Successes to date · Obtaining five year approval with Canada Health as a “Supplement Drink”) · Re-listing our product with Safeway and Sobeys in 2023 · Federated Co-op has indicated they are ready to move with PrimePlus. P.O FEB 13 2023
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