MiBev Creations is the healthy beverage solution and alternative to those sugary beverages. MiBev Creation Beverage Systems, with its recently issued patents and patent pending, "Filters First, Flavor Fresh, Fizz Fast", removes harmful contaminants found in water and adds "Flavor Fresh", all-natural flavors and no artificial sweeteners at 1/4 the cost of store bought beverages and dispenses portion controlled beverages in all beverage categories. An added feature is sparkling the healthy beverage at preferred levels of carbonation. Eliminates plastic in the environment and unwanted chemicals found in unfiltered water. MiBev Systems out performs the leading water filter brands, when it comes to water purification in less time with more lab certifications, and creates anti-oxidant infused beverages at the fraction of the cost of store bought flavored waters and antioxidant infused beverages.
MIBEV CREATIONS, LLC
Contact Information
Carl V. Santoiemmo
P.O. Box 763
Twinsburg, OH 44087
(440) 724-5471
EXECUTIVE SUMMARY
Introduction
Eating and drinking healthy is an expensive proposition and an unreachable goal by many families. Especially when it comes to healthy alternative beverages, free from dangerous contaminants found in the water and without artificial flavors and harmful sweeteners. The Mibev® Creations and its Mai-Cup® All-Natural Flavors and Sweeteners are the DIY beverage solution to revolutionize the #1 Water Beverage Market. What the successful water filter pitcher companies can’t do, the MiBev systems can do. The MiBev Creations, the cold fountain dispensing system, “filters first”, more contaminants than the leading brands at 1/10 the time. Plus, it offers the consumer the ability to create single-serve healthy beverages with all- natural flavors and sweeteners at ¼ the cost of store-bought beverages. MiBev Creations LLC have spent the last four years in developing this DIY small appliances, along with the flavor formulations of its Mai-Cup, one-ounce flavor concentrates. All beverage categories with its all-natural flavors and sweeteners are technologically integrated with the MiBev Creation Systems. Recently we have received notice of “Patented and Patent Pending.
Market Need/Value Proposition
Bringing to market a healthy DIY alternative beverage solution at a fraction of the cost of store- bought beverage is an untapped opportunity. Altering consumer behavior is expensive and time consuming. For example, the consumer is already educated with contaminated water and therefore chooses to filter its water. The two major water filter pitcher companies each have a $250 million business and are growing. The consumer desires adding flavoring to the water and refuses to allow unhealthy non-natural flavors and artificial sweeteners. The MiBev systems offer this desirable deliverable. Also, the single-serve concept has been well adopted and accepted by the consumer. The MiBev systems are single-serve, fountain dispensing. The value proposition for the consumer to purchase the MiBev system and it will pay for itself in a few months, based on the cost reduction of ¼ the cost of store-bought beverages. Part of the business plan is to continually expand the Mai-Cup beverage offerings as the consumer taste preferences change. MiBev Creation will tap into the one half billion-dollar water filter market, plus the $18.5 billion bottled water category; unflavored, flavored, sparkling and non-sparkling markets.
Offerings
The MiBev systems are unique, because they don’t exist presently in the marketplace. There are water filter pitchers and bottled waters, flavored and unflavored, but not the combination of both in one system. Plus, the added experience of an on-demand freshness with a single-serve fountain dispensing deliverable. There are numerous articles supporting the fact that the consumer no longer wants those unhealthy, sugary beverages and chooses a healthy alternative. Our survey also supports that fact, in addition to wanting water, and free from all those impurities and contaminants. A major plus is the addition of all-natural flavors and sweeteners and the cost savings are the three key drivers. Another factual piece of evidence as to the market shift is the downgrading of CSD (carbonated soft drinks) to the #2 beverage categories. Water (unflavored, flavored, sparkling and non-sparkling), is now the #1 beverage category. Recently we received an office action from the U.S. Patent Office that the MiBev Systems are “Patented and Other Patents Pending. All Rights Reserved.” This is the start of creating barriers to entry from the competition, plus our on-going CIP’s (continuations in parts) Applications. The continual R&D process is revealing new technologies and therefore require revisions to the ongoing patent process. For example, our patented PID (Performance Indicator Device) which meters the life of our proprietary filter supports its claims, backed by NSF-42, NSF-53 and ANSI lab certifications. The more hurdles and roadblocks of these “IP Continuations” will
significantly create multiple barriers to entry for the competition.
Competition & Competitive Advantage
The MiBev Creations sustainable competitive advantage is the ongoing flavor offerings to accommodate every taste preference at a fraction of the cost of store-bought beverages. There is no DIY beverage system on the market with the MiBev System deliverables. There is no solution to delivering healthy alternative beverages at the fraction of the cost of store-bought beverages. There are no substitute competitors as to a system and no substitutes but the expensive beverages on the retail market.
Go-to-Market Strategy
The revenue model consists of the MiBev I System at a one-time purchase price of $120. The second and most significant revenue stream will come from the Mai-Cup Flavors at an average cost of $.40/cup, of which equates to the cost of $.04/fl.oz., compared to $.14/fl.oz. of the leading brands. The third and fourth component attributing to the revenue stream are the replaceable water filters and additional water pitchers. Selling through Amazon, enables MiBev Creations to control its distribution and pricing. The top two sellers of flavored waters without and with antioxidant infused ingredients are four times the cost of the MiBev Mai-Cups. Their on-line sales are 45% of their total sales. These two channels of distribution support our go-to-strategy.
Management
Carl V. Santoiemmo is the President/Managing Director of MiBev Creations, LLC. He has 30 plus years of experience of innovation and invention of new products to commercialization. He has been granted numerous patents, many of which are in the beverage system category.
Jason Kocher, the V.P. of Engineering and Development has 20 plus years of experience in R&D, prototyping, product design and fluid control systems.
John Gugliotta is the chief IP Director. He has 25 years of intellectual property expertise.
Paul Singerman of Singerman Mills & Desberg is the company’s legal firm
Art Ward is the CPA with 25 years of experience.
Financial
A comprehensive “Financial Operating Model” has been created for the purpose of navigating the company from start to ongoing operations. It clearly demonstrates the Income Statement, Balance Sheet, EBITA along with its Cash Flow needs. There are four case scenarios: the first is based on the input of Amazon’s past senior management team, now serving as MiBev Creations advisors, the second is 30% of the projected sales, the third is minus 30% of projection and lastly is minus 50% of projections. The assumption is two Mai-Cups per MiBev System per day for the first six months and three cups per day for the next twelve months. The net income for the four scenarios are: $6.8 million, $8.1 million, $4.6 million and $3 million.
INTELLECTUAL PROPERTY PORTFOLIO
MiBev® I, II, and III Creation Systems are Patented and Other Patents Pending.
MiBev Creation I
Features and Benefits:
Filters First unwanted contaminants with its proprietary micro-filter with its patented
PID/Performance Indicator Device. Measures the life and replacement need of the
filter and the assurance of filtering the specified and unwanted contaminants as
guaranteed, backed by NSF-42, NSF-53 and ANSI lab certifications.
Flavor Freshwith its patented Mai-Cup All-Natural Flavors and Natural Sweeteners. Portion-
Control Dispensing System creates on-demand freshness and metering mixing technology.
MiBev® Creation II THIS WILL BE OUR INITIAL LAUNCH
Features and Benefits:
All of the Features and Benefits of the MiBev I,
Plus:
Fiz-Flash: Sparkling at three levels of carbonation with its patented carbonation and
dispensing technology.
MiBev® Creation III
Features and Benefits:
All of the Features and Benefits of the MiBev I and the MiBev II,
Plus: Chill the Beverage with its temperature control and with its patented chilling
technology.
© MiBev Creations, LLC 2021 Patented and Other Patents Pending. All Rights Reserved