Max-Pops

Looking for 50k to run a test market for our first on the market Protein Popsicles. Message me for details, Thanks so much.

Define your business in one sentence:

Max-Pops: providing high-protein health benefits through a unique, tasty, frozen treat. 

 --Colette Peter, founder and CEO of Max-Pops

Market size and growth potential:

According to the Greater Des Moines Area Partnership, approximately 683,000 people live in the Greater Des Moines area, where approximately 353 gyms are in operation. One in five Americans belong to a gym, so about 136,000 people in the Metro area belong to a gym. This is the first market that will experience Max-Pops. 

My growth potential has a four-stage plan:

1- a test market in a few gyms in the greater Des Moines area

2 - a market in health and fitness centers that expands throughout Iowa 

3 - a broader market in hospitals, gyms, and health care fields

4 - a national market

Health and fitness have expanded rapidly into multi-billion dollar industries. To begin, Max-Pops will partner with the fitness industry in the Des Moines area. LA Fitness and Planet Fitness have the biggest national market, so these gyms will provide Max-Pops for sale to members before, during, and after workouts. LA Fitness has over 2,000 gyms nationwide, so this facility alone reaches a wide market as the business expands.

Stage two will be based on the success in the test markets. The goal is to expand to a variety of fitness centers in the Greater Des Moines area. Personal trainers and health professionals, such as physical therapists in the gyms, will receive samples of the products so the clients can hear from their health experts about the benefits. The company will develop advertisements that support this venture as a way to increase sales. 

Stage three will broaden the market even more. Places such as the Iowa Children’s Hospital and other healthcare facilities in Iowa will receive information about Max-Pops to help patients recover from procedures such as chemotherapy, surgery, and joint replacement. Proteins promote healing processes in the body, and Max-Pops provide a simple way to increase proteins, even when eating is difficult. 

Stage four takes this market into an expansion in the Midwest and then throughout the country. With fitness centers alone and only 5% of the market purchasing Max-pops, 2.7 million people will enjoy the treats, creating a profit of $1,350,000.00.

Each Max-Pop will generate an average of $0.50 profit. This multiplies quickly as the market expands. 

Monetization:

Max-Pops are sold in boxes of 12 or 24 to businesses and then sold individually to clients. In the first market, gyms purchase a box of 12 for $15 or a box of 24 Max-Pops for $28. At these rates, Max-Pops would make a $6.20 profit for every box of 12, or $11.28 per box of 24. The scale increases dramatically when more facilities have access.

As the market expands in the Greater Des Moines Area, the profit margins would increase. If 5% of the gym members purchased a Max-Pop for each five days of the week, one week’s profit would generate $17,000 for Max-Pops.  

My company can mass-produce Max-Pops with the machine that is part of start-up costs, so as the market grows the company can meet demands and monetize for mass markets. 

Traction:

Max-Pops is still in its infancy, and yet the process is underway to make the business successful. 

Steps in the business that I have completed:

In addition, ongoing research and outreach have continued. Max-Pops is contacting a variety of gyms in the next few weeks to have a test market ready. 

Experiences and qualifications:

My name is Colette Peter, and I am the sole operator, founder and CEO of Max-Pops. I have experience across many industries that have come together to create this product. I have a culinary degree from Le Cordon Bleu, graduating with honors. I am excellent at blending flavors. I worked in a kitchen at Walt Disney World, plus Corporate kitchens and restaurants with many leadership and management roles. In between my many kitchens I have also driven trucks in 45 states. I understand different market areas and have seen the negative effects of sitting too much. When I stopped driving trucks, I wanted to try to lose the weight I had gained. I started to research how to create nutritious smoothies and tried many different flavors and contents. I discovered there were no healthy protein popsicles on the market. I developed a tasty formula that contains protein. All samples have had positive reviews. 

In addition, I started an ice cream cart business, attending festivals across the Midwest and making a profit from ice cream sales. With experience in culinary arts, delivery, marketing, sales, management, and the food industry, I have a wealth of knowledge to make Max-Pops a success. 

In summary, my skills will help me develop a successful business model. The experiences most essential to my success include: