Tree Goat Media, Inc. / Marbyl

Marbyl’s mission is to make everything that’s been said, easy to find and consume – starting with podcast content. Marbyl’s machine learning models surface the most interesting and topic-focused regions of podcasts and make them accessible across its ecosystem. Marbyl is a first mover in bridging the two sides of the market and solving podcaster and listener challenges by matching currently undiscoverable content with the listeners who want to hear it.

Please find our Investor Deck and One Sheet for a detailed look at what we've already built to date, and more about our Team, Partners, GTM, and Use of Proceeds.

Thank you for the opportunity!
Sherry & Mike

---------------
More on Marbyl:

Marbyl’s Holding Company, Tree Goat Media, Inc. (Treegoat) develops creative Machine Learning solutions for unlocking the untapped value and potential of long-form content. Marbyl leverages Treegoat’s technology and is its first marketable and public product.

An end-to-end ecosystem (App, Web Platform, API), Marbyl’s first step is to solve for the fundamental issues preventing the mainstream consumption and monetization of podcast content.  From there, Marbyl’s search engine will expand to include all media with an audio component.

Treegoat has secured patents for its proprietary technology, which has multiple applications across multiple sectors. All current investments in Treegoat finance its Marbyl initiatives, while carrying the added benefit of providing ownership in all of Treegoat’s IP.

Marbyl automatically transforms podcasts into searchable, shareable moments appealing to the short-form loving audiences that represent the industry's fastest growing demographic. 

Podcasts are beating digital video as the fastest growing sector in media. The number of people that listen to podcasts has increased by over 40 million in the last year. By 2025, global listeners are expected to surpass 500 million - around 23.5% of all internet users. The worldwide podcasting market will be worth $23.56B in 2023.

However, Search Engines and Podcast Players offer limited search, leaving 54 million hours nearly impossible to discover. Highly Active listeners prefer consuming focused, short-form content, with 40% even turning to TikTok instead of Google for basic search. Additionally, Podcasters are struggling to find engaged listeners. 99% of podcasts average less than 5000 listens per episode, with 80% of new podcasts dying out within a year (something called Podfading).

There is no distribution system for podcast content to support the Highly Active listener’s preferred method of consumption nor to support Podcaster growth that doesn’t rely on their manual efforts.

Marbyl is a first mover in bridging the two sides of the market and solving podcaster and listener challenges by matching currently undiscoverable content with the listeners who want to hear it.

Our proprietary in-house developed smart technology captures key moments in content using what we call Viral Intelligence™. Our machine learning models automatically create 15-90 second Marbyls from the 5 most interesting, viral attribute ’stocked’, moments inside of every podcast episode. These Marbyls (emotionally connective moments) surface through our engine, driving show growth automatically for creators, while allowing users the easiest way to get straight into the conversations and topics they most care about in a moment.

Our first revenue stream is Monthly Subscriptions for Podcasters. Funding gets us to expected profitability by Year 3, with Subscriptions having expected gross margins of +80% and serving as a model that allows for stable and predictable revenue (35-50% of total) that in turn increases customer lifetime value.  Funding will concurrently seed additional phased Revenue Streams in Years 2 & 3 through the buildout of underlying tech to enable: 

2nd = Enterprise API (15-20%)
3rd = Programmatic Data (10-25%)
4th = In-App Advertising (20-30%)

Once self-sustaining with incremental cash flow in Years 3-5, Marbyl aims to increase market share through various additional offerings, such as:

Video marbylization
AI generated highlight reels
Podcaster rev share program
Marbylization in other languages