Little Feet Packaging is re-inventing packaging for E-commerce – As a materials developer and equipment innovator, we are committed to the replacement of single use plastic in packaging and the reduction of transportations costs, storage costs, manufacturing costs, and CO2 emissions.
Pain: The $7.5B package cushioning and insulation markets are saddled with the burdens of bulky plastic materials that are expensive to store and transport and contributing to the 168 million tons of plastics used in packaging.
Solution: Our proprietary systems enable companies to manufacture our patented Pubble material onsite, reducing CO2 emissions and logistics costs while providing an effective alternative to plastic bubble for cushioning and insulation protection.
Technology: Little Feet has 10 patents filed with 4 issued on the structures and raw materials to make Pubble, the machines and processes for producing Pubble, and applications and end uses for the product (for example in envelopes). Little Feet has also developed a proprietary formula for a heat sealable starch based adhesive as well as filed patents on a system to help consumers make appropriate decisions on packaging selections using AI and vision systems.
Defensibility: 10 patents filed, 4 issued, 6 pending.
Business Model: Pubble can compete in the $3B market for bubble cushioning wrap, the $3B cooler market, and the $1.5B market for padded mailers. Like Xerox and its paper/machine business, we intend to grow by selling and leasing equipment for manufacturers to produce Pubble Wrap, Polar Pubble, and Pubbleopes and further sell our patented substrate material at 50% margins.
Go to Market Strategy:Little Feet is first targeting 3rd party logistics companies that service meal kit companies by providing equipment and raw materials to make Polar Pubble. The Company then intends to expand Pubble Wrap sales nationwide by leveraging existing 3PL customers and further expanding to packaging fabricators and manufacturing distributors to reach large retailers and B2Bs.
Competition: Little Feet has strong connections in both the packaging distribution and the meal kit delivery industries. Equipment placed at customer locations “lock-in” use of its consumable materials. The primary competitive materials include plastic cushioning, bubble (made of plastic), plastic and starch insulative foams (all difficult to recycle, expensive to store and transport), embossed papers (minimal depth and strength), and kraft fluted materials (with little flexibility).
Milestones: 1.5M feet of Pubble produced in the last 18 months and sold over 39,000 thermal boxes for meal kit delivery with a $15M pipeline. Pubble Wrap is sold at Home Depot in Canada and have introduced a sheeted version for retailers. An MOU set with nationwide 3PL that will be trialing by end of Q4 2024.
Exit Strategy: Attractive investor returns are likely to emerge once the Company achieves meaningful growth and scale and becomes profitable, which we expect to see by early 2026. Potential acquisition partners with four kinds of strategic imperatives: diversification, line extension, scale/scalability, and forward integration.
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